Article Technology & Social

Univision Makes History, Again

By Univision Insights

Jul 31, 2014

Hispanic America is at it again. The same population that has changed what America buys, eats and listens to (think Shakira, the first person ever to reach 100 million Facebook followers) is also dictating who’s #1. And that’s Univision Network during July Sweeps…for the second consecutive year. We continue to see Hispanic America engage with content that reflects their passions, whether it’s soccerprimetime novelas or award shows jam-packed with the sounds and celebrities they love. In turn, that impacts our audience numbers. But that influence doesn’t stop there. Hispanic America’s Return on Influence has impacted brands in industries as diverse as restaurantshealthcareauto and movies. The power of Hispanic influence is here to stay. We are very proud to say that. Source: Nielsen, NPM, 7/3/14-7/30/14, Mon-Sat 8-11p/Sun 7-11p, A18-49 (000), A18-34 (000), Median age based on Persons 2+ for Univision and Persons 2+ weighted average of ABC, CBS, Fox and NBC, Live+SD.https://vimeo.com/102330398

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