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TUDN’s Telecast of the 2021 MLS All-Star Game Sets New Viewership Record on Univision

Aug 26, 2021

Delivers the Top-Rated MLS All-Star Game of All-Time Regardless of Language Among Adults 18-49

Sees Triple-Digit Increases in Key Demos Versus Previous Edition

MIAMI – August 26, 2021 – TUDN’s telecast of the 2021 MLS All-Star Game, featuring the MLS’s best taking on a star laden squad from Liga MX, averaged 1.4 million Total Viewers 2+ and 736,000 Adults 18-49 on Univision and TUDN – becoming the most-watched MLS All-Star game of all-time regardless of language among Adults 18-49 and second among Total Viewers 2+ (trailing only the 2017 edition).

The match peaked during the 11:30 p.m. ET quarter hour with 1.6 million Total Viewers 2+ and 885,000 Adults 18-49. In addition, the match saw triple-digit growth versus the 2019 edition with Total Viewers 2+ (1.4 million vs. 629,000; +123%) and Adults 18-49 (736,000 vs. 366,000; +101%).

Source: Nielsen, NPM, L+SD data

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