MIAMI (NOVEMBER 6, 2026) – TelevisaUnivision, the world’s leading Spanish-language media and content company, and The Latin Recording Academy® today announced the official sponsors for the 27th Annual Latin GRAMMY Awards®, bringing more than 18 partners together in celebration of The Biggest Night in Latin Music®. This year’s event includes partners enlisted by The Latin Recording Academy, including AIE, American Airlines, BACARDÍ, Bulova, Discover Puerto Rico, llaollao, Mastercard, Meta, and OPPO; first-time TelevisaUnivision sponsors Gilead Sciences, Rémy Martin, Ross and Valentino Beauty; and returning sponsors Hyundai, P&G and Starbucks, among others.
The 27th Annual Latin GRAMMY Awards® will air live from MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 12, 2026, at 8 p.m. ET/PT (7 p.m. Central) on Univision, UNIMÁS, Galavisión and streaming on ViX. The three-hour telecast will be hosted by renowned actress, producer, and Latin GRAMMY nominee Roselyn Sánchez, preceded by “Noche de Estrellas,” hosted by beloved television personalities Alejandra Espinoza, Chiqui Delgado, and Raúl de Molina, along with actor and “Tierra de Amor y Coraje” star Emmanuel Palomares and singer-songwriter and former Latin GRAMMY Best New Artist nominee ISADORA at 7 p.m. ET/PT.
“We are proud to welcome an outstanding lineup of returning and new brand partners to the 27th Annual Latin GRAMMY Awards®,” said Enrique Pérez, Head of Partnerships and Client Solutions at The Latin Recording Academy. “Their support reflects Latin music’s extraordinary global growth and a shared recognition of its power to bring people together, inspire audiences, and create meaningful connections among brands, artists, and fans worldwide. We value these partnerships and the role they play in celebrating Latin music and its creators on The Biggest Night in Latin Music®.”
“We’re thrilled to welcome incredible sponsors as we celebrate the Biggest Night in Latin Music®,” said John Kozack, President of U.S. Advertising Sales and Marketing at TelevisaUnivision. “Year after year, this event offers brands an unmatched platform to connect and drive engagement with a passionate fanbase, and we’re proud to be collaborating with both new and returning partners for the 27th Annual Latin GRAMMY Awards®.”
Official sponsors for the 27th Annual Latin GRAMMY Awards® include:
- AIE (Sociedad de Artistas Intérpretes o Ejecutantes) returns for its third year as the Official Music Rights Organization of the 27th Annual Latin GRAMMY Awards®. Based in Spain, AIE is an international, technology-driven organization dedicated to defending and professionally managing the intellectual property rights of performing artists. It represents more than 100,000 members in 59 countries through 113 reciprocity agreements with 82 counterpart organizations, offering them global services backed by its team and its technology. AIE is the Official Sponsor of the Nominee Reception, the Latin GRAMMY Premiere® and the 27th Annual Latin GRAMMY Awards®.
- American Airlines is once again bringing travelers closer to the music as the Official Airline Sponsor of the 27th Annual Latin GRAMMY Awards®, marking its third consecutive year supporting Latin music’s biggest night.
To celebrate, American is creating custom Latin GRAMMY® pop-ups featuring 39 photos of award-winning artists and Latin music legends across 22 Flagship® and Admirals Club® lounges in 11 cities throughout four countries. Customers traveling on American can also enjoy content from the Latin GRAMMY® Celebra series and Latin GRAMMY® Sessions through the airline’s inflight entertainment portal. At the Backstage Talent Gift Lounge, American will present performers, presenters and Latin Recording Academy honorees with a limited-edition carry-on from the American Airlines x July Heritage-Inspired Luggage Collection.
American Airlines is also the Official Sponsor of the Nominee Reception, Latin GRAMMY Premiere®, Red Carpet, 27th Annual Latin GRAMMY Awards®, Backstage Talent Gift Lounge and Official Party.
- BACARDÍ joins as the Official Rum of the 27th Annual Latin GRAMMY Awards®, bringing its Latin Caribbean spirit and connection to music to a week dedicated to self-expression, creativity and celebration. Throughout Latin GRAMMY® Week, BACARDÍ will host branded bar takeovers serving signature rum cocktails at each of its sponsored events. At the Backstage Talent Gift Lounge, artists, performers and presenters will receive personalized BACARDÍ bottles. BACARDÍ is the Official Rum of the Nominee Reception, the Best New Artist Showcase, the 2026 Latin Recording Academy Person of the Year™ Gala, the Latin GRAMMY Premiere®, the Backstage Talent Gift Lounge and the Official Party.
- Bulova enters its 11th year as the Official Timekeeper of the Latin GRAMMYs®, measuring every beat, every set and every unforgettable moment of The Biggest Night in Latin Music®. Each year, Bulova and The Latin Recording Academy® release a Latin GRAMMY® special edition watch collection, with sales helping to advance The Latin Recording Academy®’s mission.
The brand also partners with the Academy on two Primeras Veces digital series: one celebrating first-time Latin GRAMMY® winners and another featuring the Best New Artist nominees for the 27th Annual Latin GRAMMY Awards®. Bulova is the Official Sponsor of the Nominee Reception, the 2026 Latin Recording Academy Person of the Year™ Gala, the Latin GRAMMY Premiere®, the Red Carpet, the 27th Annual Latin GRAMMY Awards® and the Official Party. This year, Bulova expands its presence as a sponsor of the Backstage Livestream.
- Discover Puerto Rico joins as the Official Destination Sponsor of the 27th Annual Latin GRAMMY Awards® and the Backstage Livestream. There’s no one who celebrates like Puerto Rico, home to one of the longest, most spirited holiday seasons in the world. Throughout the Backstage Livestream, Discover Puerto Rico will infuse the unmistakable warmth, rhythm, and sabor of a Puerto Rican holiday, turning the backstage into a celebration that feels like a parranda in full swing. Viewers tuning in can enter for a chance to win a trip to the Isla del Encanto, with the winner announced approximately 48 hours after the show.
- For the first time at the Latin GRAMMYs®, Gilead Sciences and TelevisaUnivision will join forces to raise awareness about the importance of HIV testing and prevention options available today through Gilead Sciences’ “Care for La Cultura” campaign. The multiplatform activation features singer-songwriter Santi Casas, social-first artist interviews, a special segment on Despierta América led by co-host Raúl González, and visibility on the Latin GRAMMYs® Red Carpet and Official Party. The initiative will deliver culturally relevant conversations that empower Latino audiences with information they need to make informed decisions about HIV prevention.
- Hyundai returns as an Official Sponsor of the 27th Annual Latin GRAMMY Awards®, continuing its commitment to championing the emerging artists shaping the future of Latin music through “El Futuro En Movimiento” (Driving the Future Forward), a social-first journey featuring Best New Artist nominee Sofia Monroy. With the 2027 Hyundai Tucson and Palisade, Hyundai follows Monroy through the moments leading up to The Biggest Night in Latin Music®, from a reflective drive through the Las Vegas desert, where she looks back on her rise and envisions what’s ahead, to her arrival at the Latin GRAMMY Awards®. Through intimate storytelling and striking visuals, Hyundai becomes part of the artist’s journey, bringing together music, innovation and ambition while driving the future of Latin music forward.
- llaollao is the Official Frozen Yogurt of the 27th Annual Latin GRAMMY Awards® in Spain, Portugal and Latin America. Throughout Latin GRAMMY® Week, the brand will bring its “Mix & Match” philosophy to a series of hands-on experiences. At Leading Ladies of Entertainment, guests can design personalized keychains at a charm bar, with charms inspired by llaollao’s most popular toppings. At the Best New Artist Showcase, they can customize their own passport holders. At the Backstage Talent Gift Lounge and the Official Party, artists and guests can build their own frozen yogurt from a selection of toppings and sauces.
Beyond the events, fans in Spain, Portugal and Chile took part in a contest to win a trip for two to Las Vegas by purchasing a large frozen yogurt cup at a llaollao store and sharing a video on Instagram or TikTok about why they deserved to experience Latin GRAMMY® Week with llaollao. A jury selected the winning video. llaollao is the Official Sponsor of Leading Ladies of Entertainment, the Best New Artist Showcase, the Backstage Talent Gift Lounge and the Official Party.
- Lionsgate returns to the Latin GRAMMYs® as an Official Sponsor of the Red Carpet social livestream in support of the upcoming release, The Hunger Games: Sunrise on the Reaping. The partnership will bring the film’s distinctive visual world to the red carpet with a custom, Hunger Games-inspired floral backdrop, perfectively reflective of the aesthetic of the upcoming film and its marketing campaign. During a dedicated Q&A segment co-hosted by creator Sol Carlos, celebrity talent and creators will be interviewed on the red carpet, with Carlos also producing social content leading up to the main show. Livestream content will be featured across Univision and Carlos’ social channels.
- Mastercard returns for its 10th consecutive year as the Official Payment Sponsor of the Latin GRAMMYs. Mastercard cardholders can access Priceless experiences on com, including private artist meet-and-greets and VIP access to Latin GRAMMY® Week celebrations. The Latin Recording Academy® also teamed up with Mastercard to offer a Preferred Seating section for nominees, Latin Recording Academy members and select Mastercard cardholders, along with a special pre-sale to the 27th Annual Latin GRAMMY Awards® for all Mastercard cardholders.
For the fifth year, Mastercard is the presenting sponsor of the Best New Artist Showcase, which this year hosted international editions in Mexico City and Bogotá, Colombia. Mastercard also presents the Priceless Moments digital content series, which gives fans the most memorable moments of Latin GRAMMY® Week, from artists’ reactions to winning a Latin GRAMMY to behind-the-scenes access to The Biggest Night in Latin Music®. The series will be available on the Latin GRAMMYs’ and Mastercard’s social channels. Mastercard is the Official Sponsor of the Nominee Reception, the 2026 Latin Recording Academy Person of the Year™ Gala, the Latin GRAMMY Premiere®, the Red Carpet, the 27th Annual Latin GRAMMY Awards®, and the Official Party.
- Meta is the Official Platform Partner of Latin GRAMMY® Week, which includes a robust partnership spanning all Meta platforms, including exclusive musical and non-musical content available as reels on Facebook and Instagram.
- OPPO joins as the Official Smartphone of the 27th Annual Latin GRAMMY Awards® in Mexico. OPPO will have creators onsite capturing the night with its newly launched Find X10 Series. OPPO will collaborate with Latin artists such as Paty Cantú, capturing her Red Carpet arrival at The Biggest Night in Latin Music®, all shot on the Find X10 Series.
- P&G returns to the Latin GRAMMYs® for the third year, entertaining audiences with exciting new social content that showcases how five of its brands connect to the sensory experience of music and the Latin GRAMMYs®. Tune in to see how Downy creates a scented art piece, Gain inspires an emerging DJ/producer, Olay Body keeps talent’s skin hydrated in the dry Las Vegas climate, Pantene extends novela-inspired social storytelling, and Tide empowers a designer’s upcycling fashion vision. On show night, P&G will be hitting the carpet with a special delivery of last-minute brand essentials.
- Rémy Martin makes its debut as the Official Cognac Sponsor of the Latin GRAMMY Awards®, bringing “My Celebración” to The Biggest Night in Latin Music® alongside first-time Latin GRAMMY® nominee Kapo. Rooted in the belief that celebration is about recognizing the people who supported, inspired, and shared the journey, “My Celebración” honors the artistry, stories, and traditions that bring Latin music to life. The partnership includes artist-led social content, event coverage during Latin GRAMMY® Week, and a Red Carpet interview, bringing fans closer to Kapo and his celebration. TelevisaUnivision will amplify the campaign across its social platforms and on ViX. As an Official Sponsor of Latin GRAMMY® Week, Rémy Martin will support the Leading Ladies of Entertainment, Nominee Reception, Best New Artist Showcase, 2026 Latin Recording Academy Person of the Year™ Gala, Latin GRAMMY® Red Carpet, and Latin GRAMMY® Official Party.
- Ross joins the Latin GRAMMYs® for the first time, bringing its “Imagine More” spirit and commitment to accessible style to The Biggest Night in Latin Music®. With a partnership spanning TelevisaUnivision programming, digital and social platforms, Ross will connect with fans through music, fashion, and cultural pride. A national sweepstakes leading up to the show offered fans the chance to win a trip to Las Vegas and tickets to attend the 27th Annual Latin GRAMMY Awards®, allowing them to experience the excitement firsthand. On show night, Ross will be styling Grupo Frontera for the Red Carpet and beyond.
- Starbucks returns to the Latin GRAMMYs® for its third consecutive year as the Official Coffee Sponsor, creating moments of connection and celebrating “El Mejor Lugar es Juntos” during The Biggest Night in Latin Music®. The Starbucks Red Carpet Coffee Bar will bring café and cultura together, fueling artists with Tiramisu Cold Brew and Cold Brew Carajillo drinks as they prepare to kick off the night. A social-first campaign featuring global superstar and 2026 Latin GRAMMY® nominee Elena Rose, nominated for Record of the Year, will offer a personal look at her musical journey, highlighting the people, meaningful rituals, and shared moments that keep her connected to what matters most.
- Toyota returns as an Official Sponsor of the 27th Annual Latin GRAMMY Awards® with “Sin Vueltas,” a playful, gaming-inspired campaign featuring Latin GRAMMY-nominated artist Greeicy and Toyota’s new All-Electric Family. As Greeicy moves through Las Vegas on the way to The Biggest Night in Latin Music, Toyota transforms the decisions of the big night into a series of missions, from choosing the right ride and soundtrack to arriving at the Red Carpet. Through custom storytelling and a multiplatform presence across linear, social and digital, Toyota taps into the energy, confidence and culture surrounding Latin music while spotlighting its new All-Electric Family of vehicles, proving that when the choice feels right, there’s no need to overthink it.
- Valentino Beauty, a first-time sponsor, is partnering with Latin GRAMMY® Best New Artist nominee ARIA VEGA to celebrate the “Born in Roma” franchise across key moments surrounding The Biggest Night in Latin Music®. The partnership will follow Vega’s journey from the Best New Artist Showcase through the Latin GRAMMYs®, with TelevisaUnivision amplifying standout moments across its social platforms and extending Valentino Beauty Born in Roma’s presence throughout the celebration.
For more information on the 27th Annual Latin GRAMMY Awards®, visit The Latin Recording Academy at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), X (@LatinGRAMMYs), Instagram (@LatinGRAMMYs) and TikTok (LatinGRAMMYS), and join the conversation using our official hashtag #LatinGRAMMY on all popular social media platforms.
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About TelevisaUnivision
TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com.
About The Latin Recording Academy
The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.
