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Powered by the 15th “Premios Juventud,” Univision Outperforms Broadcast Competitors on Sunday Night in Key Demos

Jul 23, 2018

Univision’s Celebration of Generation Z and Youth Culture Averages More Total Viewers 2+ and Adults 18-49 than FOX and Telemundo, More Young Viewers 18-34 and 12-34 than NBC, FOX and Telemundo

Concert-Style Telecast Makes Univision the No. 1 Broadcast Station During the Time-Period in L.A., New York, Miami, Other Major Markets Among Adults 18-49, Adults 18-34

NEW YORK – JULY 23, 2018 – The 15th edition of “Premios Juventud” propelled Univision Network to strong performances in key demos Sunday night, outperforming broadcast competitors NBC, FOX and Telemundo among Adults 18-34 and Persons 12-34. Featuring a superstar lineup of performers from a wide range of genres, the show reached 4.6 million Total Viewers 2+, who tuned in to all or part of the simulcast from 8:00 to 10:30 p.m. on Univision and Galavisión.

“Premios Juventud remains the premiere celebration of youth culture and continues to resonate with a young and dynamic audience,” said Univision Communications Inc.’s President & Chief Operating Officer Jessica Rodriguez. “The show’s strong performance among young adults is a testament to Univision’s commitment to engaging the next generation of viewers with best-in-class programming and live events.”

Hosted by Marielena Dávila and Manolo González Vergara, the live celebration of Generation Z and youth culture averaged 1.4 million Total Viewers 2+, 666,000 Adults 18-49, 338,000 Adults 18-34 and 410,000 Persons 12-34. “Premios Juventud” was the third most-watched program on broadcast television Sunday night, with more Adult 18-34 and Person 12-34 viewers than first-run episodes of ABC’s “The $100,000 Pyramid” and “To Tell the Truth,” CBS’ “60 Minutes,” NBC’s “Shades of Blue” and FOX’s “Ghosted.”

“Premios Juventud” also drew more Hispanic viewers among Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34 than the latest editions of the major English-language music award shows, like the “American Music Awards,” “Billboard Music Awards,” “Country Music Awards” and the “Video Music Awards.”

Daddy Yankee, J Balvin, Maluma, Ozuna, Becky G and Natti Natasha headlined Sunday night’s lineup of mega-hit-makers, crossover and international artists and rising stars.

Source: Nielsen, NPM, Sunday (07/22/2018) 7:00pm-11:00pm, Univision’s “PJ Takeover,” “Premios Juventud 2018” and “PJ Repost” telecasts based on NPM Fast National Ratings and English-language broadcast networks, Telemundo based on NPM Fast Affiliate Ratings. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long-term visitors included). English-language award shows based on NPM-H, ABC’s “American Music Awards” (11/19/2017), “Billboard Music Awards” (05/20/2018), “Country Music Awards” (11/08/2017) and MTV’s “Video Music Awards” (08/27/2017). Live+SD.


Coverage of “Premios Juventud” made Univision the No. 1 broadcast station during the time-period (8:00 pm-10:30 pm ET/PT) among:

  • Total Viewers 2+ in Miami.
  • Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami, Houston, Chicago and Phoenix.

“Premios Juventud” was the No. 1 broadcast program of the day among:

  • Total Viewers 2+ in Miami.
  • Adults 18-49 and Adults 18-34 in Los Angeles and Miami.

Coverage of “Premios Juventud” outperformed ABC, CBS, NBC and FOX affiliates combined during the time-period among:

  • Adults 18-49 in Miami.
  • Adults 18-34 in Los Angeles and Miami.

“Premios Juventud” grew the time-period (8:00 pm-10:30pm ET/PT) versus the prior four Sundays among:

  • Total Viewers 2+ in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento.
  • Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco and Phoenix.

“Premios Juventud” made Univision’s Late local news No. 1 on Sunday night among:

  • Total Viewers 2+ in Miami.
  • Adults 18-49 in Los Angeles, Miami, Houston and Dallas.
  • Adults 18-34 in Los Angeles, New York*, Houston, Dallas, Chicago and San Francisco*.

Source: Nielsen, NSI, Premios Juventud on Univision (7/22/18), 8:00 pm- 10:30 pm ET/PT; 7:00 pm- 9:30 pm CT/MT.  Rankings based on absolute impressions. Growth based on rounded impression – Premios Juventud 2017 aired Thursday, 7/6/17, (8:00 pm- 11:00 pm ET/PT; 7:00 pm- 10:00 pm CT/MT). Program rankings include broadcast programs only. Time-period growth based on prior 4-week Sunday average 8:00 pm- 10:30 pm ET/PT; 7:00 pm- 9:30 pm CT/MT, (6/24/18, 7/1/18, 7/8/18, and 7/15/18). Los Angeles’ programming retitled with a “T” due to dispute with Dish Network. *Tied with another late newscast in the market.

Visit for more information on UCI, and follow @UCIPRTeam on Twitter and Instagram.

CONTACT: Alex Silverman, 646.560.4979,

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