UNIVISION ON PACE TO FINISH THE JULY 2017 SWEEP AS THE NO. 2 NETWORK IN PRIMETIME AHEAD OF ABC, CBS, FOX and CW AMONG ADULTS 18-34
Univision Slated to be the No. 1 Spanish-Language Network Out-Delivering Closest Competitor by Double-Digit Margins Across Key Demos
KMEX to End July Sweep as the No. 1 Station in Los Angeles, Regardless of Language
NEW YORK – JULY 26, 2017 – Univision Network is set to finish the July 2017 Sweep as the No. 2 broadcast network in primetime among Adults 18-34, out-delivering ABC, CBS, FOX, and CW. For the 25th consecutive year in any July Sweep, Univision will finish as the No. 1 Spanish-language network during primetime, out-performing its closest competitor by double-digit margins among Total Viewers 2+ (+33%), Adults 18-49 (+20%) and Adults 18-34 (+14%). Additionally, the networks of Univision are delivering a 62% share of the primetime Spanish-language Adult 18-49 audience, up by five share points from the comparable nights in the July 2016 sweep.
During the July 2017 Sweeps, Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on virtually every single night among Adults 18-34 (25 out of 27 nights or 93% of the time) and on nearly three out of every four nights among Adults 18-49 (20 out of 27 nights or 74% of the time). Driving the success is Univision’s epic 8 p.m. series, “Jose De Egipto” and 9 p.m. telenovela “La Doble Vida De Estela Carrillo,” which is averaging more Adult 18-34 viewers than the first-run episodes of such English-language programs as ABC’s “Boy Band” and “Somewhere Between;” CBS’ “Zoo;” NBC’s “The Night Shift;” FOX’s “American Grit” and “Superhuman” as well as CW’s “Hooten and The Lady” and “Masters of Illusion.”
Source: Nielsen, NPM (06/29/2017-07/25/2017 vs. 06/30/2016-07/26/2016), Mon-Sat 8pm-11pm/Sun 7pm-11pm. Live+SD. Shares based on the sum of impressions among Univision, UniMás, Galavision, Univision Deportes Network, Telemundo, NBC Universo, Azteca America and Estrella TV.
KMEX will finish the July 2017 sweep as the No. 1 broadcast station in Los Angeles during Primetime viewing among Total Viewers 2+, Adults 18-49, Adults 18-34 and Adults 25-54.
In addition, KMEX has been the No. 1 Spanish-language station in Primetime viewing in Los Angeles among Adults 18-49 and Adults 18-34 for 97 consecutive major sweeps.
Additionally, KMEX will finish the July 2017 sweep as the No. 1 broadcast station in Los Angeles during Total Day viewing (Monday-Sunday 6 a.m.-2 a.m.) among Adults 18-49, Adults 18-34 and Adults 25-54.
Early Local News
KMEX in Los Angeles will finish the July 2017 sweep as the No. 1 Early Local news among Adults 18-49, Adults 18-34 and Adults 25-54.
Source: Nielsen, NSI, July 2017 Sweep through 27 of 28 days (06/29/17-07/25/17), Live +SD. Early local news is defined as local newscasts with a Mon-Fri 6 p.m. ET/PT start time, Includes regular newscasts only. Total Day defined as Mon-Sun 6 a.m.-2 a.m. Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV Mon-Sat 8-11 p.m./Sun 7-11 p.m. ET/PT and FOX/CW Mon-Sat 8-10 p.m./Sun 7-10 p.m. ET/PT. Rankings based on absolute impressions. KMEX in Los Angeles includes UMEX on Spectrum HHs (formerly Time Warner Cable).
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