Article Sports

Webinar on Hispanic Sports Fanático Research

By Univision Insights

Oct 20, 2014

All sports consumers are awesome. From a brand or marketer’s perspective, some might even say they are their most valuable consumers. But new research from Univision Deportes and Vital Findings shows that Hispanic sports fanáticos are even “more.” They watch more sports, consume via more devices and engage in more sports rituals and celebrations. Learn about your “more” sports consumer from this research that compares and contrasts Hispanic and non-Hispanics to understand the fanático’s mindset, preferences and behavior, including the:

  • Leagues and teams that resonate
  • Ways that Hispanic sports fans follow, consume, discuss and celebrate sports
  • Role of sports in Spanish

Join us Thursday, October 30th at 2pm ET. Register now!

Related Articles


Behold the Growth of Fútbol in America


Univision’s Leadership as the Home of Soccer Continues With Launch of Virtual Liga MX Soccer Tournament

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.