Article Sports

Reach Hispanic Moviegoers Via Sports

Dec 19, 2014

Movie marketers are always looking to generate more ticket sales.  And advertising to Hispanics in Spanish-language sports content might just be the way to do it.  According to this year’s Nielsen Moviegoing report, nearly 70% of all Hispanic moviegoers watch sports regularly on TV— that’s more than 2 out of every 3 Hispanics buying movie tickets. Not surprisingly, the Hispanic moviegoer– who is known to go to the theater more often and with more people – also has a very sports-friendly profile:  60% are male and 55% are between the ages of 12-34.

Hispanic sports fans are also spending more time watching sports compared to their non-Hispanic counterparts.  According to our recent Fanatico research, the Hispanic sports fan consumes 30 more minutes of sports content each week than non-Hispanics, and is 20% more likely to watch sports every day.  This bodes well for movie marketers who are interested in connecting with lots of consumers who are watching live (93% of Hispanic sports fans watch live vs. 91% of non-Hispanics).

The question then becomes:  “Which sport will drive these Hispanic movie-loving consumers to the box office?”  The indisputable answer is soccer.  Our research shows that 84% of Hispanics 18-49 follow soccer, and they’re twice as likely as non-Hispanics to watch it on TV. It’s a good thing that the new year brings the start of the Mexican Soccer League’s Clausura season (January-May), and the most watched club soccer league in America!

Related Articles


Noticias Univision Announces ‘A Esta Hora’ Hosted by Elian Zidan Streaming Now Only on ViX


COMBATE GLOBAL Announces Ireland Vs. USA Main Event: Patrick “The Leech” Lehane Vs. James “The Alley Cat” Gonzalez

By clicking submit you agree to our Privacy Policy and Terms of service.