Blog Retail

Discover New Hispanic eCommerce Insights

By Kathy Whitlock, Vice President - Strategy & Insights

There’s no denying U.S. Hispanics are an economic powerhouse, representing more than $1.4 trillion in annual consumer spending power. In 2017, Hispanic online retail spending totaled $57 billion, representing 15% of all online retail dollars. That’s an increase of 10% from 2015, outpacing non-Hispanic growth of just 4% over that same time. This signifies a huge opportunity for brands and retailers to grow with this consumer.

To help marketers better understand the Hispanic online shopper, Univision partnered with Media Predict for a custom study to explore Hispanics’ online path to purchase and how it compares to non-Hispanics.

For a full look at our findings, register here for our next webinar: Engaging the Powerhouse U.S. Hispanic Online Shopper.

Here’s a sneak peek at a few differences we discovered compared to non-Hispanic shoppers:

  • Hispanics are adopting digital wallets more quickly.
  • Retailer recommendations have a larger impact on Hispanic purchases.
  • Hispanics are much more interested in personalized and innovative shopping experiences such as personalized loyalty offerings and VR experiences.
Sources: 1. Selig Center for Economic Growth, The Multicultural Economy 2016 2. The NPD Group/ NPD Retail Hispanic Shopping Activity 3. Media Predict/Univision E-Commerce Study May 2018

Related Articles


Embracing U.S. Hispanic Growth in Your Marketing Strategy


Hispanic Consumers: Ready to Shop this Holiday Season

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.