Blog Digital

Using Context and Language Targeting to Reach U.S. Hispanics Online

By Roberto Ruiz, EVP - Research, Insights and Analytics

We recently unveiled the results from our custom Hispanic contextual targeting study “In-Language & In-Culture: Marketing to the Hispanic Mindset”, with MAGNA and IPG Media Lab, the media futures and advisory arm of IPG Mediabrands. Watch the full webinar here, and check out our infographic recap that highlights how these types of targeting act as building blocks, each step leading towards a stronger relationship with the Hispanic consumer.

 

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