Blog Beauty

Hispanic Sales in the Beauty Category Soar

By Liz Sanderson, SVP - Strategy and Insights

Nielsen recently reported that although non-Hispanic sales have declined across multiple beauty categories, Hispanic sales among those same categories has thrived. This makes sense given what we’ve seen about the Latina beauty consumer’s mindset in our proprietary research. Personal upkeep and appearance is critical for Hispanic women, with 69% of Latinas reporting that “it is important to wear makeup and look good” (vs. 46% of Non-Hispanics).

Univision is currently fielding a new Beauty category study that will analyze the attitudes and behaviors of Hispanic women when purchasing across cosmetics, hair care, and skin care. Stay tuned for more insights on this valuable consumer.

Nielsen Beauty


Related Articles


Hispanic Trends Series: Beauty

Advertising Insights

4 Keys to Leading Change: Convincing your Organization that Hispanic Matters

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.