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LTC Live: The Power of Liga MX Fandom


As the most-watched soccer club league in the U.S., Liga MX leads the growth of soccer around the country with a young Hispanic audience fueling its power.

Our Leading the Change Live reviewed Kantar’s latest Hispanic insights and first-hand accounts from T-Mobile revealing Liga MX’s impact on purchase consideration, engagement, and pride among its passionate U.S. Hispanic sports fans.

Hear from TelevisaUnivision’s Jose Luis Los Arcos, SVP, Sports Partnerships; Kantar’s Steve Kulp, Director, Sports MONITOR; and T-Mobile’s Tamika Hillman, Senior Manager, Sponsorships about the value of our passionate fanáticos.

Download the Full Presentation Here

Access the Kantar Report Here

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