All sports consumers are awesome. From a brand or marketer’s perspective, some might even say they are their most valuable consumers. But new research from Univision Deportes and Vital Findings shows that Hispanic sports fanáticos are even “more.” They watch more sports, consume via more devices and engage in more sports rituals and celebrations. Learn about your “more” sports consumer from this research that compares and contrasts Hispanic and non-Hispanics to understand the fanático’s mindset, preferences and behavior, including the:
- Leagues and teams that resonate
- Ways that Hispanic sports fans follow, consume, discuss and celebrate sports
- Role of sports in Spanish
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