The Challenge
Despite the growth and influence of U.S. Hispanics, many brands still struggle to truly connect.
76%
Of Young Hispanics Feel Overlooked by Brands
Source: U.S. Latino Youth 2030, Kantar Report.
It's Time to Move Beyond Reach.
Real connection is built on a deep understanding of today's U.S. Hispanic audience:
Bilingual
87% are bilingual, living seamlessly between two languages and two worlds
Source: TelevisaUnivision Household Graph, proprietary data
Multiplatform
U.S. Hispanics move fluidly across platforms, content, and real-world moments
Identity-Driven
60% of young Hispanics watch culturally relevant content half the time or more
Source: U.S. Latino Youth 2030, Kantar Report.
Responsive
65% are more likely to notice and remember brands that speak directly to their community
Source: We Are All Human Foundation, Hispanic Sentiment Study 2025 (with Nielsen, powered by Toluna).
More Than Media.
Built for Influence.
More than just a collection of platforms, TelevisaUnivision is built on understanding Hispanic audiences, and helping brands turn that understanding into real impact.
Unified Scale
A connected system across platforms and moments built around how Hispanic audiences actually engage today.
ViX 360
With ViX 360, reach audiences across our premium streaming, ViX, and digital video—and extend into additional audience-first environments like Roku OS to unlock incremental reach.
All delivered through one data-driven campaign, powered by TelevisaUnivision Household Graph.
Total Unduplicated Reach
(Including premium audience partner supply)
Source: TelevisaUnivision Household Graph and Roku, persons monthly reach; Q4 2025.
One Audience Strategy. Every Screen.
Representative Data
TelevisaUnivision Household Graph delivers near-complete coverage* of Spanish-speaking and bilingual households, helping brands identify the right audiences with accuracy. Our Data-Driven Video connects those audiences across linear and streaming, delivering one converged strategy.
Source: TelevisaUnivision and Truthset 2024 Study.
Explore Ad SolutionsWhere Connection
Comes to Life
These are the environments where connection is built, designed to reflect how Hispanic audiences consume and engage with content today. This year, we're expanding these moments with new content and formats, creating more opportunities for brands to connect in ways that feel relevant.
Deportes at Scale
Soccer at unmatched scale, where the biggest tournaments, fiercest rivalries, and most passionate fans come together, with that same passion fueling growth across a broader sports landscape.
Creators & Digital
Creator-led formats and social-first storytelling bring new voices into our ecosystem, driving conversation and extending cultural relevance.
Music & Live Access
Music-driven content and live experiences connect fans directly to the artists and moments shaping culture.
Premium Storytelling
From our iconic novelas to must-watch unscripted series and new short-form video, we deliver the stories U.S. Hispanics want across evolving formats that match how audiences watch today - driving deeper engagement.
Creative Solutions
Through Así Studios, we help brands show up authentically in the moments, voices, and stories that matter most to Hispanic audiences. Because how brands show up matters just as much as where they show up.
Driving Real
Results
When brands show up authentically in the right environments, connection drives action.
Engagement
Ads on TelevisaUnivision vs. other Spanish-language media
Intent
TelevisaUnivision social campaigns vs. other U.S. media companies
Source: EDO. CY 2025 TelevisaUnivision. Benchmark: January 1, 2025 - December 31, 2025. ER Index is benchmarked so that the ER Index for ELTV, All Daypart is 100. Excludes: Overnight airings, airings with fewer than 50K impressions, airings during Live Sports. ELTV and SLTV - All dayparts, TU Networks - Primetime
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