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Rapid TV News: Mexico-Cuba Gold Cup Match Nets Ratings Gold for Univision

Jun 19, 2019

By: Gabriel Miramar-Garcia


The match also drove the network to victory over ABC, CBS, NBC and Telemundo on Saturday overall among adults 18-49 and adults 18-34.

The matchup between Mexico and Cuba delivered 1.9 million total viewers 2+, according to Nielsen; as for the demos, it delivered results in adults 18-49 (931,000) and adults 18-34 (395,000).

The sports event also drove Univision to a first-place finish on Spanish-language television with double-digit audience advantages over Telemundo.

Univision also finished ahead of The CW in primetime with 1.1 million total viewers 2+, 459,000 adults 18-49 and 192,000 Adults 18-34, marking the 38th consecutive week it has beaten the English-language network since the start of the 2018/2019 season.

Univision also outperformed one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on every night last week among adults 18-34 and on four out of seven nights among adults 18-49, it said.

With continued live coverage of the 2019 CONCACAF Gold Cup tournament, Univision finished ahead of CBS and The CW on Sunday night. Airing from 8:01 to 10:30 pm, the matchup between Costa Rica and Nicaragua drew in 821,000 total viewers 2+, and positioned Univision as the No 1 Spanish-language network in the time period, outperforming Telemundo by 18% among total viewers 2+.


Source: Rapid TV News


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