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Sports Video Group: Liga MX on Univision

Apr 24, 2019

By: Kristian Hernandez

Saturday night’s Liga MX back-to-back Live matches featuring Cruz Azul and UNAM (7:55 pm-10:02 pm) and Guadalajara and Puebla (10:02 pm-12:25 am):

Made Univision the No. 3 broadcast network with more Adults 18-34 than CBS, Fox, and Telemundo from 8 pm to 11 pm.

  • Positioned Univision as the No. 1 Spanish-language network, out-delivering Telemundo by double-digit margins among Total Viewers 2+ (+64% adv.), Adults 18-49 (+51% adv.) and Adults 18-34 (+29% adv.) from 8pm to 11pm.
  • The match between Guadalajara and Puebla grew the time period by double-digit margins versus the comparable night in 2018 among Total Viewers 2+ (+21% to 942,000), Adults 18-49 (+38% to 456,000) and Adults 18-34 (+23% to 182,000) as well as ranking as the 2nd most-watched program on Saturday night with Adults 18-34 and third most-watched with Adults 18-49.

For the 30th consecutive week since the start of the 2018-2019 season, Univision out-performed The CW in primetime among Total Viewers 2+ (+38% adv.), Adults 18-49 (+46% adv.) and Adults 18-34 (+40% adv.).

On Friday night, Univision ranked as the No. 4 broadcast network for the entire night, out-performing CBS, NBC, and The CW during primetime with Adults 18-34.

Sports Video Group

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