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Associated Press: NAB Show Launches New Influencer Series

Mar 18, 2019

By: Associated Press Staff

The 2019 NAB Show is launching the new Influencer Series: Sports and Entertainment. High-profile executives from leading sports and entertainment companies will participate in a series of in-depth discussions on strategies for success in an era of increasing competition. The Influencer Series will be held April 8 – 9 in the North Hall of the Las Vegas Convention Center.

The conference will focus on building and sustaining a franchise, strategies for attracting new viewers, business models powering ticket sales and live events, and updates in content development. Highlights include:

In the session “ Vincent Sadusky and Growing an Iconic Broadcast Brand,” Univision Communications Inc. CEO Vincent Sadusky will explain how the network is expanding to new platforms and attracting new audiences. Sadusky will also highlight how Univision maintains its core advertisers and Spanish-speaking local viewers.

Source: Associated Press

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