Press Univision in the News

Media Moves: New On-Air Look and Logo for an Audience and Company at Univision

Jan 29, 2019

By: Veronica Villafane

Univision is sprucing up its logo as part of a brand refresh. The update was unveiled today on-air across the network.

The modification is the first touch-up since the company revamped its logo in 2012 to a 3-D image.

In its newest iteration, Univision’s emblem reverts from a 3-D logo to a flat logo, with some minor tweaks.

If you take a close look, you’ll notice the new logo includes a reduced size of the green piece, eliminated reflections and simplified the gradients.

According to the company, the goal was to “give it a cleaner, more modern appearance and improve its usability” across all of its platforms, and to “better align the look of the network and local stations in a cohesive manner.”

The change is part of a brand campaign refresh that supports Univision’s internal positioning “Bringing together hispanics on the rise.”

In addition, plans are in the works to give Univision’s local news a modernized look in the summer.

Source: Media Moves

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