By: David Gianatasio and Jason Lynch
Welcome to the Adweek 50, our annual celebration of corporate leaders shaking things up, raising the bar and continually redefining the marketplace. They take calculated risks and reap big rewards, leaving little to chance in the process. These executives are all keepers, indispensable players working below the CEO level, and sometimes behind the scenes, to grow business, spur innovation and generate value across the ever-changing marketing, media and technology landscape.
In January, Rodriguez was promoted to president and COO of Univision Networks, where she oversees the company’s entertainment, scheduling, production and marketing operations. She led Univision to its 26th consecutive broadcast season win among Spanish-language networks in total viewers adults 18-49 and adults 18-34. This fall, Rodriguez is improving Univision’s ratings by diversifying programming with new hit shows like Amar a Muerte and Jesús. On the marketing side, she launched the pro-social campaign “Se Habla USA,” to promote the value of diversity, inclusion and the important role Hispanic culture and the Spanish language play in America.