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Rapid TV News: Univision sees best ratings performance of the season

Nov 7, 2018

By: Gabriel Miramar-Garcia

For the week ended 4 Nov, Univision saw 1.4 million total viewers 2+, 566,000 adults 18-49 and 247,000 adults 18-34.

The results mean that Univision has increased its primetime audience over the past two consecutive weeks, with week-to-week audience gains in all three demos. Total viewers were up 6%, adults 18-49 were up 6% and adults 18-34 were up 10%.

For the entire week, Univision finished as the fifth most-watched broadcast network, ahead of the CW but behind ABC, CBS, NBC and FOX. It also edged out Telemundo to rank as the No 1 Spanish-language network in primetime.

In the weeknight 8pm hour, the anthology series La Rosa De Guadalupe averaged 1.6 million total viewers. At 9pm, the dramedy Mi Marido Tiene Más Familia total viewers were up 11% to 1.4 million. With more than half-a-million adult 18-49 viewers, Mi Marido also outperformed first-run episodes of English-language dramas as NBC’s Blindspot and Midnight, Texas, as well as CW’s Arrow, Black Lightning, Charmed, DCs Legends of Tomorrow, Dynasty, Legacies, Supergirl and Supernatural.

In its premiere week, new drama Amar a Muerte attracted 1.4 million total viewers at 10pm and outperformed Telemundo’s Señora Acero V in the same time slot.

Meanwhile, close to a million total viewers (968,000) tuned in to the Liga MX matchup between America and Toluca on the Univision network on Saturday night; the match also ranked among the top five programmes on broadcast television.

On Sunday night, Univision’s Nuestra Belleza Latina attracted 1.4 million total viewers 2+ and out-delivered CW’s entire original primetime line-up. The talent reality competitions series also averaged more young adult 18-34 (+6%) viewers than the previous airing as well as the comparable telecast of its predecessor, Mira Quien Baila (+12%).

Also of note in the ratings data Univision’s Sunday night news programmes, Aquí y Ahora and Crónicas both increased their total viewing audience by +32% (1.4 million) and +8% (1.2 million) respectively, compared to the prior Sunday.

Source: Rapid TV News

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