And it was created by five of the company’s interns at KMEX-TV in Los Angeles. The campaign is called Vota Conmigo, and the goal is to increase nonpartisan voter participation ahead of midterm elections.
The message of Vota Conmigo was created by five of Univision’s summer interns at KMEX in Los Angeles and was adopted by the company as part of its national campaign to increase voter participation among Hispanics. Its message is simple and universal: voting together can foster a greater sense of engagement and community.
On the radio side the campaign will include: weekly integrations on national morning shows leading up to Nov. 6, get out the vote PSAs featuring local DJs and radio talent and DJ mentions of voting-related information on FM & AM stations to coincide with early voting in key markets.
Source: Radio Ink