Liga MX and the 2018 MLS All-Star Game on Univision
With its live coverage of Liga MX featuring the two soccer matches between America versus Atlas and Guadalajara (“Chivas”) versus Cruz Azul, Univision finished as the No. 2 broadcast network — out-delivering ABC, CBS, and NBC on Saturday night among Adults 18-34.
Preceded by America versus Atlas which drew in 706,000 Total Viewers 2+, 370,000 Adults 18-49, and 170,000 Adults 18-34, the match between Guadalajara and Cruz Azul retained and increased its overall audience by +17% with 823,000 Total Viewers 2+ while also ranked as the second and fifth most-watched program on all of broadcast television on Saturday night among Adults 18-34 (226,000) and Adults 18-49 (451,000), respectively.
The sports event also drove Univision to a first-place finish on Spanish-language television for the entire night, outperforming Telemundo by double-digit margins among Total Viewers 2+ (+53% adv.), Adults 18-49 (+70% adv.), and Adults 18-34 (+81% adv.).
Cynopsis Sports is reporting that the average of 495,000 Total Viewers and 306,000 Adults 18-49 watched the MLS All-Stars take on Juventus in Atlanta. UniMas and UDN covered the game and the broadcast received a 37% increase among Total Viewers 2+ and 65% among Adults 18-49 from 2016’s edition (the last time UniMas covered the All-Star Game).
Source: Sports Video Group
