Article Univision in the News

Produ: 15th Edition of Premios Juventud Reached 4.6 Million Total Viewers 2+

Jul 24, 2018

The 15th edition of Premios Juventudpropelled Univision Network to strong performances in key demos Sunday night, outperforming broadcast competitors NBC, FOX, and Telemundo among Adults 18-34 and Persons 12-34.

Featuring a superstar lineup of performers from a wide range of genres, the show reached 4.6 million Total Viewers 2+, who tuned in to all or part of the simulcast from 8pm to 10:30pm on Univision and Galavisión.

“Premios Juventud remains the premiere celebration of youth culture and continues to resonate with a young and dynamic audience. The show’s strong performance among young adults is a testament to Univision’s commitment to engaging the next generation of viewers with best-in-class programming and live events,” said Univision Communications Inc.’s president & Chief Operating Officer, Jessica Rodríguez.

Hosted by Marielena Dávila and Manolo González Vergara, the live celebration of Generation Z and youth culture averaged 1.4 million Total Viewers 2+, 666,000 Adults 18-49, 338,000 Adults 18-34 and 410,000 Persons 12-34.

Premios Juventud was the third most-watched program on broadcast television Sunday night, with more Adult 18-34 and Person 12-34 viewers than first-run episodes of ABC’s The $100,000 Pyramid and To Tell the Truth, CBS’ 60 Minutes, NBC’s Shades of Blue and FOX’s Ghosted.

Source: Produ

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