Article Univision in the News

Produ: 15th Edition of Premios Juventud Reached 4.6 Million Total Viewers 2+

By Univision PR Team

Jul 24, 2018

The 15th edition of Premios Juventudpropelled Univision Network to strong performances in key demos Sunday night, outperforming broadcast competitors NBC, FOX, and Telemundo among Adults 18-34 and Persons 12-34.

Featuring a superstar lineup of performers from a wide range of genres, the show reached 4.6 million Total Viewers 2+, who tuned in to all or part of the simulcast from 8pm to 10:30pm on Univision and Galavisión.

“Premios Juventud remains the premiere celebration of youth culture and continues to resonate with a young and dynamic audience. The show’s strong performance among young adults is a testament to Univision’s commitment to engaging the next generation of viewers with best-in-class programming and live events,” said Univision Communications Inc.’s president & Chief Operating Officer, Jessica Rodríguez.

Hosted by Marielena Dávila and Manolo González Vergara, the live celebration of Generation Z and youth culture averaged 1.4 million Total Viewers 2+, 666,000 Adults 18-49, 338,000 Adults 18-34 and 410,000 Persons 12-34.

Premios Juventud was the third most-watched program on broadcast television Sunday night, with more Adult 18-34 and Person 12-34 viewers than first-run episodes of ABC’s The $100,000 Pyramid and To Tell the Truth, CBS’ 60 Minutes, NBC’s Shades of Blue and FOX’s Ghosted.

Source: Produ

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