By: Michelle Clancy
Univision Communications Inc (UCI) says that it is set to finish as the leading Spanish-language network in primetime for the 26th consecutive time during May 2018 Sweep and the 2017-2018 broadcast season.
Quoting Nielsen data, UCI claims to have outperformed Telemundo by double-digit audience advantages among total viewers 2+, adults 18-49 and adults 18-34. Univision adds that it will also finish as the top network during primetime, regardless of language, including NBC, ABC, CBS, and FOX, among Hispanic viewers.
“UCI’s diversified and fresh content strategy coupled with the unparalleled trust we have with the communities we serve, continues to differentiate us from the competition,” said Jessica Rodriguez, president and COO, UCI Networks and CMO, UCI. “Whether it’s introducing new, innovative genres on UniMás like adventure reality Reto 4 Elementos, or enabling family viewing with highly rated shows like Papá a Toda Madre and Todo Queda en Familia, we continue to position UCI as the destination of choice for in-culture entertainment.”
In weekend primetime, UCI also recently published dataalso recently published data showing that it ranks as the No. 1 Spanish-language network during May 2018 sweeps with double-digit audience advantages over Telemundo among total viewers 2+ (+71% adv.), adults 18-49 (+69% adv.) and adults 18-34 (+85% adv.).
Nielsen stats also show that UCI’s portfolio of networks, including UniMás, Galavisión and Univision Deportes Network, is delivering a 67% audience share over the major Spanish-language competitors in primetime among adults 18-49 during the May 2018 sweeps.
Source: Rapid TV News
