Univision Network finished the first quarter of 2018 as the leader of Spanish-language television in primetime with double-digit audience advantages over Telemundo among Total Viewers 2+ (+37%), Adults 18-49 (+25%) and Adults 18-34 (+38%).
Univision (+3%) along with UniMás (+6%) were the only major broadcast networks to deliver audience growth among Adults 18-49 in primetime during first quarter of 2018 while ABC (-3%), CBS (-13%), FOX (-21%), CW (-14%), and Telemundo (-16%) all reported audience declines compared to fourth quarter of 2017. Excluding Super Bowl LII and XXIII Winter Olympics, NBC’s audience in primetime declined (-26%) in the first quarter of 2018 versus the fourth quarter of 2017. Univision also ranked as the fifth largest broadcast network in primetime with 1.6 million Total Viewers 2+, 699,000 Adults 18-49 and 302,000 Adults 18-34 in the first quarter of 2018.
Throughout the first quarter of 2018, UCI networks—Univision, UniMás, Univision Deportes Network (UDN), and Galavisión— delivered a 63 percent share of primetime Spanish-language TV viewing among Adults 18-49, up from 60 percent compared to first quarter 2017.
“Univision Network is the No. 1 Spanish-language choice for viewers across all demographics. Our fans watch live and are deeply engaged with our content, whether it’s entertainment, sports or news. We remain leaders with key and highly coveted demos and these results reinforce Univision’s position in the marketplace and ability to drive multigenerational co-viewing through the high-quality content that we are delivering through our networks,” said Jessica Rodríguez, president and COO of UCI Networks, and Chief Marketing Officer of Univision Communications Inc.
This marked the 26th consecutive first quarter that Univision occupied the top-ranked Spanish-language network position in primetime among Total Viewers 2+, Adults 18-49 and Adults 18-34. Univision aired 61 of the top 100 entertainment programs among Hispanic Adults 18-49 as well as 62 of the top 100 among bilingual Hispanic millennials, the most of any network, regardless of language.
Source: Produ
