Univision Digital announced its comprehensive digital programming for Premio Lo Nuestro a la Música Latina (PLN), with pre- and post-show programming designed to get fans closer to their favorite artists. For the first time, Univision will be simulcasting the live show from American Airlines Arena on February 22 at 7pm ET/PT (6pm CT) on Univision.com and Univision Now, presented by T-Mobile.
PremioLoNuestro.com, the official homepage of the show, features the road to Premio Lo Nuestro giving music fans exclusive content including daily features, special video series that will have fans reminiscing on the best moments of PLN throughout the last 30 years, photo slideshows, and interactive content that takes a look back at Latin music’s amazing history. PLN is Spanish-language television’s first-ever entertainment awards and Univision’s longest running show.
“Univision’s comprehensive digital content celebrates and pays tribute to Latino legendary artists who have an incredible influence on our culture and music. Our hyper-connected audience will get an all-access pass leading up to and throughout the show across all our multi-platforms,” said Hilda Garcia, VP, Entertainment Digital, Univision Communications Inc.
Premio Lo Nuestro 2018 digital programming includes 30 Éxitos Musicales (30 videos published daily, animated capsules that relieve an iconic song of each of the last 30 years.), Instagram Stories, Facebook Live from the Magenta Carpet, Univision Conecta App Voting and Facebook Live After-show.