By: Juan Fernandez Gonzalez
Both Univision and UniMás claim to have strengthened their positions in US Hispanic TV during 2017.
Following Nielsen ratings published by Univision Communications Inc (UCI), Univision finished Q4 2017 as the most-watched Spanish-language network among total viewers, growing by 18% compared with 2016.
Also, for the eighth consecutive week, the channel ended December out-delivering its closest competitor by 54%.
Throughout the quarter, Univision was the fifth largest broadcast network overall. On New Year’s Eve, it was the No. 4 broadcast network with adults aged 18-34, reporting a 17% advantage over NBC.
As for UniMás, the network finished Q4 2017 with double-digit audience growth in prime time. Though Univision’s main competitor, Telemundo, usually scores more viewers than UniMás, the network managed to out-deliver the NBCUniversal network during some weeks thanks to series like La Niña, La Tierra Prometida and Lady, La vendedora de Rosas.
Despite of the growth of UCI’s main networks, Telemundo has also managed to strengthen its position during 2017 while it looks forward to a 2018 marked by the Russia World Cup, whose exclusive Spanish-language rights are owned by the NBCUniversal network.
Source: Rapid TV News
