By: Juan Fernandez Gonzalez
Combining traditional formats with more innovative content, Univision has wrapped up the 2017 November sweeps leading Spanish-language prime time in the US.
According to Nielsen ratings, Univision Network ended the month as the No 1 Spanish-language channel in prime time among Total Viewers 2+ and Adults 18-49, and UniMás delivered double-digit year-over-year audience growth in prime time among Total Viewers 2+, Adults 18-49 and Adults 18-34.
Among the key programmes for Univision’s popularity are the series El Chapo, the soap operas Rosa de Guadalupe and Mi Marido Tiene Familia, and the dance show, Mira Quién Baila.
The narco series El Chapo, co-produced with Netflix, made Univision the most watched Spanish-language network during the Sunday 10pm slot, outperforming Telemundo by 9%. Additionally, Mira Quién Baila reached 17.5 million total viewers its fifth season, leading Sunday nights among Spanish-language viewers.
As for telenovelas, the weeknight drama series Rosa De Guadalupe drove Univision to lead the audience Monday through Friday at the 8pm slot, while Mi Marido Tiene Familia averaged more Adult 18-34 viewers than the first-run episodes of ABC’s Designated Survivor, CBS’ Madam Secretars and NBC’s Blacklist.
“Sweep after sweep, we consistently show that Univision’s unique programming continues to build on the deep connection we have with our audiences. The numbers are testament to our mission and our ability to listen to what our viewers want to watch, and we will continue to deliver on that as the leader of Spanish-language entertainment,” said Lourdes Diaz, president of entertainment, Univision Communications Inc.
Source: Rapid TV News
