Harnessing bots, machine learning, big data and more
By: David Gianatasio
For these movers and shakers, the future arrives every day, as they traverse the fast-morphing business landscape to deliver more customers, increase revenue, improve the user experience—and make their CEO bosses look good. Welcome to the Adweek 50, our annual celebration of the most indispensable executives across marketing, media and technology. Two themes define this year’s list: transformation and automation. Harnessing the power of bots, machine learning, big data and advanced algorithms drives the entire ecosystem forward with the promise of greater speed, efficiency and profits. These pioneers are leading the charge, using cutting-edge tech guided by hard-won insights to blaze new trails for the rest of the industry to follow.
Jessica Rodriguez, evp, CMO, Univision, 2016 revenue: $3 billion
In the aftermath of Hurricane Maria, Rodriguez joined other Univision staffers in Puerto Rico, offering what comfort they could and relieving team members who had worked around the clock for days. Such efforts echo her marketing strategy for the Hispanic media giant. One example: the award-winning “Tu Gente. Tu Voz” (“Your People. Your Voice”) campaign, stressing the bonds between Univison’s media teams and the viewers they serve across 126 local television and radio stations. “As we see the minority population become the new majority, our commitment as a mission-driven company has never been more critical than it is today,” she says. “I am proud that our teams continue to engage with campaigns that connect our community.”