By: Jason Dachman
UDN Highlights Big Q3 2017 Growth in Total Viewers, Adults 18-49
Univision Deportes Network (UDN), the No. 1 Spanish-language cable sports network, delivered exceptional primetime ratings and double-digit growth across key demos in Q3 2017. Year-over-year, Q3 2017 saw UDN up +50 percent among Total Viewers 2+ and +52 percent among Adults 18-49. For the fourth consecutive quarter, UDN is one of the top five most-watched sports networks, regardless of language, on primetime TV among Adults 18-49. This 3rd quarter saw UDN average 187,000 Total Viewers 2+ and 111,000 Adults 18-49, besting English-language competitors FOX Sports 1 and NBC Sports Network.
Driving the gains in Q3 is Univision Deportes broadcasting of Liga MX, the highly-rated soccer league in America, regardless of language. On UDN, telecast of Liga MX fútbol matches averaged 255,000 Total Viewers 2+ and 155,000 Adults 18-49, besting MLB on MLB Network by +14 percent and +167 percent, respectively.
MLS on Univision’s flagship channels – Univision and UniMás – averaged 310,000 Total Viewers 2+ and 156,000 Adults 18-49, up +24 percent and +16 percent from the prior year, respectively. This has been the best quarter ever for MLS fútbol viewership on Univision Networks; in fact, Q3 2017 is on pace to be MLS’ most-viewed season ever on the leading Spanish-language networks. Additionally, telecast of MLS fútbol matches on Univision and UniMás have outperformed telecast of the MLS matches on FOX Sports 1 by double-digit margins among Total Viewers 2+ and Adults 18-49, as well as on ESPN by double-digit margins among Total Viewers 2+.
The September 17 Bundesliga face-off between Borussia Dortmund and 1. FC Köln on UniMás delivered 159,000 Total Viewers 2+ and 92,000 Adults 18-49, making it the most-viewed Bundesliga face-off, on any sports network, in Q3 2017.
Throughout 25 matches across 12 teams, broadcast of the 14th edition of CONCACAF Gold Cup reached over 29 million Total Viewers 2+ and 13 million Adults 18-49. Univision Deportes’ coverage garnered more than three-times the audience versus FOX’s broadcast of the tournament. Additionally, the tournament outperformed the Spanish-language broadcast of the FIFA Confederations Cup by +23% with Total Viewers 2+ and +26% with Adults 18-49. Across the networks of Univision, CONCACAF Gold Cup averaged 1.4 million Total Viewers 2+ and 766,000 Adults 18-49. Driven by the strong audience delivery of the tournament, UDN finished July as the No. 2 sports network, ahead of ESPN 2 and NBCSN; No. 4 year-to-date in primetime, ahead of FOX Sports 1.
In the third quarter of 2017 (June 26 – September 24, per Nielsen), ESPN led all full-time cable networks in total day and in prime-time delivery of the three key young male demographic groups, males age 18-34, 18-49 and 25-54. (Univision)
Source: Sports Video Group