Unidos Por Los Nuestros campaign to support immediate and long-term relief efforts
By: Mike Farrell
Spanish-language broadcaster Univision Communications, whose roots trace back to the San Antonio, Texas area hit by the storm, announced a company-wide effort to provide support for victims of Hurricane Harvey dubbed Unidos Por Los Nuestros, a campaign across its broadcast and digital media assets to support both immediate-and long-term relief efforts throughout Texas and Louisiana.
“As we have witnessed the unimaginable devastation caused by Hurricane Harvey, our focus has been on the safety of the community,” Univision CEO Randy Falco said in a statement. “The areas in Harvey’s path of destruction include major Spanish-speaking communities and we take very seriously our responsibility to provide real-time information to help keep them safe. We are also leveraging our extensive multi-media platform to inform our audiences nationwide how they can contribute effectively. We are grateful that our many employees in the region are safe and are proud of their efforts to support the well-being of those in need.”
To support disaster relief efforts, UCI is doing the following:
Disaster Relief Support
UCI is committing at least $500,000, including a $250,000 cash donation, to three organizations: the American Red Cross, Catholic Charities USA and the Texas Diaper Bank. The company’s commitment extends to providing in-kind support, dedicating digital and on-air programming, working with partners on Public Service Announcements, and creating an employee relief fundraiser to further relief and recovery efforts.
UCI is launching the Unidos Por Los Nuestros campaign across all of its national, local and digital media assets, in an effort to raise additional and ongoing funds from its audiences.
UCI and Live Nation have jointly committed to donate a portion of the proceeds for the recently-announced Oct. 8 “Amor a La Música” live concert in Miami to benefit victims of Hurricane Harvey.
UCI local television and radio stations across the country are holding blood drives, food and clothing drives, phone banks, telethons, and programming efforts in support of those impacted by Harvey. In addition, San Antonio and Austin stations have officially become drop-off locations for their local food banks. UCI employees delivered 200 care packages to their colleagues in Houston this week.
Leading national UCI radio personality Raul Brindis will continue his efforts to keep the Houston Hispanic community up to date with the latest news as well as directing resources for aid and assistance via on-air, digital and in person relief efforts.
Univision 45 KXLN-TV in Houston is continuing to broadcast non-stop coverage of the hurricane and relief efforts. Through their coverage in the Houston area, UCI’s two television stations, four radio stations and digital properties are providing vital information on recovery efforts, shelters, evacuation, and pantries.
Tonight, Sept. 1, the Univision Network’s nightly newscast will be extended, airing live from 5:30 – 6:30 p.m.
On Sunday, Sept.r 3, “Al Punto,” the Sunday morning news program on the Univision Network hosted by Jorge Ramos, will feature two segments on Hurricane Harvey about heroic stories of volunteer rescuers and first-hand accounts of victims. “Al Punto” will also provide updates on hurricane and relief-related developments and the block of the controversial Texas immigration bill, SB4.
Also on Sunday, “Aquí y Ahora” will air live from Houston.
Source: Multichannel News