By Juan Fernandez Gonzalez – August 10, 2017
Univision’s Monday night offer, featuring two of the company’s historical series, has driven the network to become the most watched Spanish-language signal in the US.
According to Nielsen, Jose de Egipto reached 4.9 million total viewers aged 2+ who tuned in to all or part of the two-hour finale. During this final episode, which averaged 2.8 million viewers, Univision out-performed its closest Hispanic competitor among adults 18-49 (+24%) and total viewers 2+ (+59%).
The historical series also out-performed the original airings of CBS’ CBSN: On Assignment, NBC’s Midnight, Texas, FOX’s So You Think You Can Dance and CW’s Hooten and the Lady among adults 18-34 and adults 18-49.
In addition to Jose de Egipto, Univision’s new series La Tierra Prometida reached 3.9 million total viewers aged 2+ with its premiere, averaging 2.2 million viewers. La Tierra Prometida also delivered more adults 18-49 and adults 18-34 than CBSN: On Assignment and the first-run episode of Midnight, Texas with the 18-34 demographic.
Source: Rapid TV News