Univision Communications and UniMás wrapped up the May 2017 sweep season as the No 1 and No 2 Spanish-language networks in prime time among total viewers.
By: Gabriel Miramar-Garcia
For the first time ever in any sweep period, UniMás outdelivered Telemundo during prime time in the demo. The results also position Univision as the only major media company with year-on-year audience growth across the top-ranked broadcast networks in prime time among total viewers.
This also marks the 25th consecutive May sweep in which Univision ranked as the No 1 Spanish language network during prime time among total viewers 2+, adults 18-49 and adults 18-34.
“Whether it’s week to week, season to season, or sweep after sweep, Hispanic America continues to choose the networks of Univision for entertainment, news and sports content,” said Lourdes Diaz, president of entertainment at the network. “We know what they’re passionate about and we are listening to what they want; delivering them contemporary stories that resonate with their lives, sophisticated storylines that go beyond just romance, and content that engages them across all our platforms.”
Source: Rapid TV News