TV News Check: Univision Makes Research Management Changes

Mar 14, 2016

Univision Communications today announced that Jed Meyer has joined the company as executive vice president, corporate research. Meyer will be based in New York and will report to Jessica Rodriguez, executive vice president and chief marketing officer of UCI, who oversees the company’s corporate research team.

In addition, Roberto Ruiz, executive vice president of strategy and insights, will also report to Rodriguez and remain based in New York. Rodriguez assumes this new charge from Kevin Conroy, who has chosen to step down to pursue new opportunities in the technology sector. Univision says Conroy will work closely with both Meyer and Rodriguez over the next few weeks to support the transition.

Meyer joins Univision from Annalect, an Omnicom Media Group company, where he was global research director and U.S. research director, responsible for leading the firm’s research capabilities and articulating insights across global accounts.

Previously, Meyer worked in various roles for The Nielsen Co., including SVP, client solutions; managing director, media services greater China; SVP Nielsen DigitalPlus; SVP sales & marketing – local cable; and SVP, Nielsen/NetRatings.

Earlier in his career, Meyer was a VP, group account manager for local cable clients in Chicago and was an account executive supporting TV stations and ad agencies in Atlanta.

He earned a Bachelor of Arts in history from Columbia University. Meyer was recently nominated to serve as secretary to the Executive Committee for the Advertising Research Foundation (ARF) and frequently speaks on industry panels covering media and consumer trends.

Source: TV News Check

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