An interesting detail from the February sweeps period came to light today in an announcement from Univision, which revealed that the Spanish-language network had the most-watched early and late local newscasts in the 18-49 demo in a number of top markets, beating all English-language stations’ newscasts.
Univision reported that it was No. 1 in the measure in Los Angeles, New York, Miami, Houston and Dallas. WXTV Univision 41 in New York had the most-watched early and late local newscasts in the country among adults 18-49 and adults 18-34, regardless of language.
Univision stations in Los Angeles, Houston and Dallas ranked No. 1 in Total Day viewing among adults 18-34, regardless of language, and in Los Angeles among adults 18-49. Additionally, the Univision station in Los Angeles ranked No.1 in prime time among adults 18-49 and adults 18-34.
Click here for a detailed breakdown of results in the Univision announcement.
Source: TV Week
