By: by Leila Cobo
Univision continues to announce major shifts related to music.
The latest is the appointment of Alejandro Nieto Molina as svp and gm for Univision’s radio division, a new post that will see him overseeing strategy and content efforts for Univision’s radio division, Billboard has learned.
Univision Radio, which has 67 stations, making it the largest Spanish-language radio network in the country, had Jose Valle as president since 2011. When Valle was reassigned last June, Jaime Jimenez was named to head content, but his appointment was short-lived. Jimenez left the company in October, and since then, no replacement had been announced.
Nieto Molina will now come in with a new post, and a new point of view.
A native of Colombia, Nieto Molina started off as a host and DJ in Colombia before going into programming and launching successful pop radio formats (like La Mega and Radioactiva). He was later appointed programming director for Caracol Radio and in 2005 was transferred to Miami as vp programming for Prisa Radio, the Spanish-language radio company with operations in 12 countries. Nieto Molina was most recently CEO of Prisa’s Cadena SER in Spain.
While Univision Radio’s previous leaders were based in Los Angeles, Nieto Molina will be based in Miami and report to John W. Eck, Univision’s chief local media officer and evp of technology, operations and engineering.
“Alejandro has extensive radio industry experience and has a proven track record in content creation and programming as well as management and operations,” said Eck in a statement. “His passion for radio and deep knowledge of diverse music genres make him the ideal candidate to lead our Radio stations.”
Nieto Molina’s appointment follows Univision’s announcement earlier this month of the creation of a new, company-wide music division with Jorge Ferradas as its president.