Univision Digital, Executive VP/GM
Univision is confident it will thrive in the future, bucking the doom-and-gloom reports for the traditional network TV industry. The company’s coveted multicultural audience, combined with extensive digital partners, sets the network apart, according to Lopez. “Univision is uniquely positioned to continue to connect digitally with multicultural consumers, the growth audience for U.S. marketers,” he says. “We are also developing deep relationships with our distribution partners — Facebook, YouTube, Snapchat and Twitter — to take our content across those windows and leverage our 200 million fans and followers.” Steering all of the company’s digital business, Lopez is excited about the just-launched Univision Conecta app, which encourages live viewing by helping fans interact with shows in real time. Also in the year ahead, Lopez is aiming to enhance audience analysis, and sees measurement offering a key opportunity, especially with the rise of cross-platform viewers.
Source: Variety
