#8 President, ad sales and marketing, and evp and CMO, Univision 2014 ad revenue: $2.1 billion
As Univision prepares for its much-anticipated IPO, these executives have played a key role in advancing the dominant Spanish-language broadcaster. Under Keith Turner, 61, Univision continues to outpace its English-language peers in advertising growth. Also, Univision’s audience provides something the English-language networks do not: live viewership. (Greater than 90 percent of Univision’s programming is viewed live.) Jessica Rodriguez, 42, spearheaded the consolidation of Univision’s disparate marketing functions into one cross-platform discipline that includes the management of a $500 million promotional inventory. Rodriguez also oversaw Univision’s “Todo Es Posible” (Everything Is Possible) campaign. —Tim Baysinger
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Source: Adweek
