By Veronica Villafañe
Billing it as its first original “billenial” Spanish-language web series, Univision Digital today launched “Tenemos Que Hablar.”
The 12-episode scripted comedy series features YouTube stars Daniel Tovar and Ricardo Polanco.
Filmed in Mexico and Miami, “Tenemos Que Hablar” is targeted specifically to billennials, the term coined by Univision to refer to Hispanic bilingual millennials.
The comedy series, which highlights the ups and downs of romance in the digital age, is available on Univision.com and Univision’s YouTube channel.
The episodes will be uploaded weekly and will remain available for binge watching via those same platforms. Ancillary content for “Tenemos Que Hablar” will be featured across social media platforms Twitter, Snapchat, Instagram and Facebook.
The series is co-produced by Colombia-based digital production company Dirty Kitchen.
According to Sameer Deen, SVP of Univision Digital, “Hispanics consume 12 hours of online video a month, two percent higher than the average U.S. audience.” This web series is part of Unvision Digital’s efforts to tap the “billenial” audience.
Source: Media Moves