Univision Deportes Network beats ESPN2, FS1 and NBCSN in July TV ratings
by Alex Muller
Sunday’s Gold Cup Final on Univision Deportes Network (UDN) helped boost the network’s ratings in July after being ranked the number one program for the week among adults 18-49 and 18-34. Altogether for the month of July, Univision beat ESPN2, FOX Sports 1 and NBCSN in primetime among total viewers, adults 18-49 and 18-34.
The impressive numbers helped UDN rank number 2 in July regardless of whether the network was English- or Spanish-language.
“The growth of UDN in just three years is a testament to the power of soccer among fanáticos in the U.S.,” said Juan Carlos Rodriguez, president of Univision Deportes. “In this short time, our network has been able to beat major sports competitors regardless of language and has continuously delivered blockbuster ratings for major live sporting events like the recent Gold Cup tournament.”
UDN set new ratings records in July, tying with ESPN for #1 among men 18-34 and #2 delivering more Total Viewers 2+, Adults 18-49 and Adults 18-34 than every cable sports network beside ESPN in primetime, regardless of language.
This was the first time a Spanish-language cable sports network ever ranked as the # 1 or #2 sports network for a month in any key daypart.
UDN averaged 454,000 Total Viewers 2+, 279,000 Adults 18-49 and 139,000 Adults 18-34 in primetime in July, establishing a new network record. Viewership bested ESPN 2 by +80% among Total Viewers 2+, by +194% among Adults 18-49 and by +256% among Adults 18-34, bested Fox Sports 1 by +8% among Total Viewers 2+, by +44% among Adults 18-49 and by +65% among Adults 18-34, and bested NBCSN by +23% among Total Viewers 2+, by +200% among Adults 18-49 and by +415% among Adults 18-34.
The UDN broadcast of the Gold Cup final between Mexico and Jamaica delivered 1.7 million Total Viewers, 1.0 million Adults 18-49, and 542,000 Adults 18-34, the most-viewed telecast ever on the network, and the 3rd most-viewed sports telecast last week on all TV regardless of language among Adults 18-34. Viewership was largest ever for a Spanish-language sports network.
During the month of July, Univision Deportes reached 31.7 million Total Viewers 2+ with 2015 CONCACAF Gold Cup coverage via television and digital. Univision Deportes live streaming provided 6% lift to TV viewership.
The 2015 CONCACAF Gold Cup tournament averaged 2.0 million Total Viewers 2+, 1.1 million Adults 18-49 and 562,000 Adults 18-34 per match on Univision Deportes, out-delivering its coverage of the 2013 CONCACAF Gold Cup by +40% among Total Viewers 2+, by +42% among Adults 18-49 and by +49% among Adults 18-34.
Univision Deportes aired the top 9 most-viewed matches of the tournament among Total Viewers 2+, Adults 18-49 and Adults 18-34 on any network regardless of language.
25 of the 26 tournament matches drew more Total Viewers 2+, Adults 18-49 and Adults 18-34 on Univision Deportes than Fox Sports.
Univision Deportes delivered more than 4 times the audience size of Fox Sports among Total Viewers 2+, Adults 18-49 and Adults 18-34.
The Gold Cup final with Mexico vs. Jamaica aired Sunday at 8:00 p.m. ET on Univision, simulcast on UDN, and averaged 6.0 million Total Viewers 2+, 3.5 million Adults 18-49 and 1.8 million Adults 18-34.
Viewership increased +148% among Total Viewers 2+, +164% among Adults 18-49 and +170% among Adults 18-34 compared with the 2013 Gold Cup final match between USA and Panama on Univision.
This was the most-viewed match of the 2015 Gold Cup tournament on any network regardless of language.
Source: World Soccer Talk