Press Ratings Bulletin

UniMás Outperforms The CW by Double-Digit Margins for a 25th Consecutive Week Among Adults 18-49 and Adults 18-34

By Univision PR Team

Mar 16, 2021

Matchmaking Reality Show “Enamorándonos” Bests ABC and Telemundo Tuesday Through Thursday in the Time Period Among Adults 18-34

 UniMás Tops ABC, CBS and FOX on Saturday Night, Out-Delivers CBS and FOX for Fifth Consecutive Saturday Night Among Adults 18-34

 

UniMás Broadcast Prime Highlights – Week of March 8, 2021 to March 14, 2021

 

  • UniMás attracted 551,000 Total Viewers 2+, 247,000 Adults 18-49 and 99,000 Adults 18-34 during primetime, outperforming The CW by double-digit margins for the 25th consecutive week in the current 2020/2021 season among Adults 18-49 (+11% adv.) and Adults 18-34 (+30% adv.).

 

  • UniMás’ weeknight 8 p.m. live matchmaking reality show, “Enamorándonos” averaged 670,000 Total Viewers 2+, 279,000 Adults 18-49 and 119,000 Adults 18-34. The program also increased its audience in the last hour compared to the first hour among Total Viewers 2+ (+13%), Adults 18-49 (+13%) and Adults 18-34 (+2%).

 

  • UniMás’ “Enamorándonos” outperformed The CW in the Monday to Friday 8 p.m. to 10 p.m. time period by double-digit margins among Adults 18-49 (+15% adv.) and Adults 18-34 (+42% adv.). “Enamorándonos” positioned UniMás ahead of ABC on Wednesday night among Adults 18-34 (+82% adv.) in the 8 p.m. to 10 p.m. time slot. “Enamorándonos” also delivered more Adult 18-34 viewers than Telemundo on Tuesday and Thursday night during the 8 p.m. to 10 p.m. time period.

 

  • UniMás’ weeknight 10 p.m. reality competition, “Desafío Súper Regiones” delivered 331,000 Total Viewers 2+, 173,000 Adults 18-49 and 58,000 Adults 18-34. In fact, the program delivered its highest-rated telecast of the week among Adults 18-34 (75,000) on Wednesday night, outperforming ABC by double-digit margins (+92% adv.).

 

  • Saturday night’s movie line-up including, (“Cineplex: Assassin’s Creed” and “CineNight: Train to Busan”) made UniMás a top-rated network among Adults 18-34, topping ABC (+2% adv.), CBS (+44% adv.) and FOX (+17% adv.). This marked the fifth consecutive Saturday night that UniMás outperformed CBS and FOX among Adult 18-34 viewers. The movie line-up increased the network’s 6 p.m. to 11 p.m. time period by double-digit margins week-over-week among Adults 18-34 (+16% to 86,000).

 

  • The Spanish-language premiere of “CineNight: Train to Busan” on the UniMás network attracted 529,000 Total Viewers 2+, 252,000 Adults 18-49 and 105,000 Adults 18-34. UniMás’ “CineNight: Train to Busan” out-delivered ABC (+7% adv.), CBS (+52% adv.) and FOX (+31% adv.) during the 8:30 p.m. to 11:00 p.m. time period among Adults 18-34. The film also outperformed FOX by +8% among Adults 18-49 during its broadcast. The movie grew the network’s 8:30 p.m. to 11:00 p.m. time slot by double-digit margins week-over-week among Adults 18-34 (+22% to 105,000). Versus the comparable Saturday night in 2020, the film also drew more Adults 18-49 (+37% to 252,000) and Adults 18-34 (+36% to 105,000) to the network’s time period. The film increased its audience in the last hour compared to the first hour among Total Viewers 2+ (+4%), Adults 18-49 (+7%) and Adults 18-34 (+23%).

 

  • On Sunday night, UniMás outperformed The CW by double-to-triple digit margins among Total Viewers 2+ (+18% adv.), Adults 18-49 (+101% adv.) and Adults 18-34 (+168% adv.) with a movie line-up that included (“Cineplex: Jackie Chan’s First Strike” and “CineMás: Mission: Impossible – Rogue Nation”). This marked the 28th consecutive Sunday night that UniMás has outperformed The CW among Adults 18-49 and Adults 18-34 and the sixth straight Sunday night among Total Viewers 2+.

 

  • UniMás delivered 2x more Total Viewers 2+ (+141% adv.), Adults 18-49 (+209% adv.) and Adults 18-34 (+130% adv.) than the combined audience of Azteca, Estrella TV and TeleXitos for the entire week during primetime.

 

Source: Nielsen, NPM (03/08/2021-03/14/2021) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

Effective 08/31/2020, Out of Home PPM data is included for UniMás and participating networks.

Related Articles

Press

TelevisaUnivision noquea a la competencia

Press

Mi secreto estrena líder en su barra de horario

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading