Live Liga MX Soccer Coverage Scores Univision Victory Over FOX for the Third Consecutive Saturday Night Among Adults 18-49 and Adults 18-34
Univision Ranks as the No. 1 Spanish-Language Network During Primetime for 22nd Consecutive Week in the Current 2020/2021 Season Across All Key Demos
Univision Broadcast Prime Highlights – Week of February 15, 2021 to February 21, 2021
- For the entire week, Univision finished as the second most-watched broadcast network during primetime out-delivering CBS, NBC, FOX and The CW with 240,000 Adults 18-34, and the fifth most-watched broadcast network, out-delivering The CW with 1.6 million Total Viewers 2+ and 597,000 Adults 18-49. Driven by “Premio Lo Nuestro” Univision delivered double-digit week-to-week audience gains among Total Viewers 2+ (+24%), Adults 18-49 (+36%) and Adults 18-34 (+43%).
- For the third consecutive Saturday, Univision outperformed FOX for the entire night among Adults 18-49 and Adults 18-34 with live coverage of Liga MX. Univision also finished as the No. 2 broadcast network ahead of CBS, NBC and FOX on Saturday night with Adults 18-34. The soccer matchups of Cruz Azul vs. Toluca and Atlas vs. America delivered an average audience of 894,000 Total Viewers 2+, 424,000 Adults 18-49 and 188,000 Adults 18-34. The sports event delivered more viewers to the network’s 8:00 p.m. to 12:00 a.m. time slot from the prior Saturday among Total Viewers 2+ (+32%), Adults 18-49 (+32%) and Adults 18-34 (+43%) as well as the comparable Saturday last year among Total Viewers 2+ (+18%), Adults 18-49 (+21%) and Adults 18-34 (+59%). Liga MX also made Univision the No.1 Spanish language network, outperforming Telemundo for the entire night among Total Viewers 2+ (+6% adv.), Adults 18-49 (+20% adv.) and Adults 18-34 (+21% adv.).
- Univision ranked as the No. 1 Spanish-language network during primetime for the twenty second consecutive week in the current 2020/2021 season, outperforming Telemundo by double-digit audience advantages among Total Viewers 2+ (+52% adv.), Adults 18-49 (+45% adv.) and Adults 18-34 (+42% adv.).
- Univision outperformed one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights last week among Adults 18-49 and Adults 18-34.
- Airing weeknights at 8 p.m., “Vencer el Desamor” delivered 1.7 million Total Viewers 2+, 683,000 Adults 18-49 and 300,000 Adults 18-34 and drove Univision to a second-place finish on broadcast television, out-delivering CBS, NBC, FOX, The CW and Telemundo with Adults 18-34. “Vencer el Desamor” delivered double-digit week-to-week audience gains among Adults 18-49 (+19%) and Adults 18-34 (+26%). This was the highest-rated week for “Vencer el Desamor” among all key demographics since its premiere week on November 9, 2020.
- Airing weeknights at 9 p.m. Univision’s “Te Acuerdas de Mí” delivered 1.4 million Total Viewers 2+, 495,000 Adults 18-49 and 178,000 Adults 18-34, positioning Univision ahead of CBS with Adults 18-34. “Te Acuerdas de Mí” outperformed Telemundo’s “La Suerte de Loli” among Total Viewers 2+ (+27% adv.) and Adults 18-49 (+15% adv.). and delivered week-to-week audience gains among Total Viewers 2+ (+9%), Adults 18-49 (+15%) and Adults 18-34 (+18%).
- Airing weeknights at 10 p.m., “Dulce Ambición” attracted 1.4 million Total Viewers 2+, 505,000 Adults 18-49 and 180,000 Adults 18-34, positioning Univision ahead of CBS with Adults 18-34. “Dulce Ambición” outperformed Telemundo’s “Buscando a Frida” head-to-head in the 10 p.m. hour among Total Viewers 2+ (+38% adv.) and Adults 18-49 (+15% adv.).
- On Thursday night, the three-hour broadcast of the 33rd Annual “Premio Lo Nuestro” attracted 2.8 million Total Viewers 2+, 1.2 million Adults 18-49 and 551,000 Adults 18-34 and positioned Univision as the No. 1 network for the entire night on all of television, ahead of ABC, CBS, NBC, FOX, The CW, Telemundo and all the cable networks among Adults 18-49 and Adults 18-34 for the second consecutive year. The 2021 edition of “Premio Lo Nuestro” also ranked as the No. 1 program on all of television with Adults 18-49 and Adults 18-34 for the second consecutive year and propelled Univision to a first-place finish on Spanish-language television with three to four times the audience levels of Telemundo for the entire night among Total Viewers 2+, Adults 18-49 and Adults 18-34.
- On Sunday night, the two-hour special airing of “Alejandro Fernández, El Especial” delivered 1.3 million Total Viewers 2+, 399,000 Adults 18-49 and 121,000 Adults 18-34, positioning Univision ahead of FOX for the entire night with Total Viewers 2+. “Alejandro Fernández, El Especial” increased its audience in the last hour compared to the first hour among Adults 18-49 (+14%) and Adults 18-34 (+21%) and delivered double-digit week-to-week audience gains in the 8:00 p.m. to 10:00 p.m. time slot among Total Viewers 2+ (+13%). “Alejandro Fernández, El Especial” also propelled Univision to a first-place finish on Spanish-language television with double-digit audience advantages over Telemundo for the entire night among Total Viewers 2+ (+24% adv.). This marked the twenty second consecutive Sunday night in the current 2020/2021 season that Univision has out-delivered Telemundo among Total Viewers 2+. Univision’s 7:00 p.m. News Magazine “Aquí y Ahora” delivered week-to-week audience gains among Total Viewers 2+ (+13%; 1.3 million vs. 1.2 million), Adults 18-49 (+30%; 409,000 vs. 316,000) and Adults 18-34 (+5%; 139,000 vs. 132,000).
Source: Nielsen, NPM (02/15/2021-02/21/2021) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
Effective 08/31/2020, Out of Home PPM data is included for Univision, UniMás and participating networks.
