Univision’s Special Airing of “Enamorándonos” Propels Network Ahead of NBC in the Time Period on Sunday Night with Adults 18-49 and Adults 18-34
Univision Broadcast Prime Highlights – Week of February 8, 2021 to February 14, 2021
- Univision ranked as the No. 1 Spanish-language network during primetime for the twenty first consecutive week in the current 2020/2021 season, outperforming Telemundo among Total Viewers 2+ (+27% adv.), Adults 18-49 (+5% adv.) and Adults 18-34 (+7% adv.).
- For the second consecutive Saturday, Univision outperformed FOX for the entire night among Adults 18-49 and Adults 18-34 with live coverage of Liga MX. Univision also finished ahead of CBS on Saturday night with Adults 18-34. The soccer matchup of América vs. Queretaro delivered an average audience of 832,000 Total Viewers 2+, 422,000 Adults 18-49 and 175,000 Adults 18-34. Univision delivered double to triple-digit week-to-week audience gains in the 9:30 p.m. to 12 a.m. time slot among Total Viewers 2+ (+49%), Adults 18-49 (+78%), and Adults 18-34 (+104%) as well as year-over-year audience gains among Total Viewers 2+ (+38%), Adults 18-49 (+33%) and Adults 18-34 (+20%).
- On Sunday night, the two-hour special airing of “Enamorándonos: Celebrando San Valentín” delivered 1.2 million Total Viewers 2+, 405,000 Adults 18-49 and 185,000 Adults 18-34, positioning Univision ahead of NBC in the 8 p.m. to 10 p.m. time slot with Adults 18-49 and Adults 18-34. “Enamorándonos” increased its audience in the last hour compared to the first hour among Total Viewers 2+ (+6%), Adults 18-49 (+12%) and Adults 18-34 (+4%). “Enamorándonos” also propelled Univision to a first-place finish on Spanish-language television with double-digit audience advantages over Telemundo for the entire night among Total Viewers 2+ (+21% adv.) and Adults 18-34 (+16% adv.). This marked the twenty first consecutive Sunday night in the current 2020/2021 season that Univision has out-delivered Telemundo among Total Viewers 2+.
- For the entire week, Univision finished as the fifth most-watched broadcast network during primetime, out-delivering The CW with 1.3 million Total Viewers 2+, 441,000 Adults 18-49 and 169,000 Adults 18-34.
- Airing weeknights at 8 p.m., “Vencer el Desamor” delivered 1.7 million Total Viewers 2+, 572,000 Adults 18-49 and 238,000 Adults 18-34 and drove Univision to a fourth-place finish on broadcast television, out-delivering NBC, The CW and Telemundo with Adults 18-34.
- In its premiere week, Univision’s “Te Acuerdas de Mí” delivered 1.3 million Total Viewers 2+, 502,000 Adults 18-49 and 168,000 Adults 18-34, positioning Univision ahead of The CW during the weeknight 9 p.m. hour with Total Viewers 2+, Adults 18-49 and Adults 18-34. “Te Acuerdas de Mí” also outperformed Telemundo’s “La Suerte de Loli” among Total Viewers 2+ (+22% adv.) Adults 18-49 (+4% adv.).
- Airing weeknights at 10 p.m., “Dulce Ambición” attracted 1.4 million Total Viewers 2+, 502,000 Adults 18-49 and 168,000 Adults 18-34, positioning Univision as the No. 2 broadcast network ahead of CBS and NBC with Adults 18-34. “Dulce Ambición” outperformed Telemundo’s “Buscando a Frida” head-to-head at 10 p.m. among Total Viewers 2+ (+38% adv.), Adults 18-49 (+24% adv.) and Adults 18-34 (+9% adv.). “Dulce Ambición” delivered double-digit week-to-week audience gains among Adults 18-49 (+10%) and Adults 18-34 (+10%).
Source: Nielsen, NPM (02/08/2021-02/14/2021) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
