Special Univision Airing of “Enamorándonos” Propels Network to Double-Digit Wins Over NBC on Sunday Night with Adult 18 to 49 and 18 to 34 Viewers
Univision Broadcast Prime Highlights – Week of January 18, 2021 to January 24, 2021
- Univision ranked as the No. 1 Spanish-language network during primetime for the eighteenth consecutive week in the current 2020/2021 season, outperforming Telemundo among Total Viewers 2+, Adults 18-49 and Adults 18-34.
- Univision finished ahead of ABC, CBS, NBC and FOX on Saturday night among Adults 18-34 and out-delivered FOX among Adults 18-49 with live coverage of Liga MX. This marked the third consecutive Saturday that Univision outperformed ABC and CBS for the entire night with Adults 18-34. The soccer matchup of Atlas vs. Tigres UANL delivered an average audience of 713,000 Total Viewers 2+, 324,000 Adults 18-49 and 133,000 Adults 18-34.
- On Sunday night, Univision’s special airing of “Enamorándonos” delivered 1.1 million Total Viewers 2+, 342,000 Adults 18-49 and 143,000 Adults 18-34 and positioned Univision ahead of ABC (+11% adv.) and NBC (+86% adv.) by double-digits with Adults 18-34 for the entire night. Univision also outperformed NBC for the entire night with double-digit advantages among Adults 18-49 (+20% adv.). The reality series propelled Univision to a first-place finish on Spanish-language television with double-digit audience advantages over Telemundo for the entire night among Total Viewers 2+ (+11% adv.). This marked the eighteenth consecutive Sunday night in the current 2020/2021 season that Univision has out-delivered Telemundo among Total Viewers 2+.
- For the entire week, Univision finished as the fourth most-watched broadcast network during primetime, out-delivering NBC and The CW with 163,000 Adults 18-34, and the fifth most-watched broadcast network, out-delivering The CW with 1.2 million Total Viewers 2+ and 438,000 Adults 18-49.
- Univision outperformed one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights among Adults 18-34.
- Airing weeknights at 8 p.m., “Vencer el Desamor” delivered 1.8 million Total Viewers 2+, 619,000 Adults 18-49 and 249,000 Adults 18-34 and drove Univision to a third-place finish on broadcast television, out-delivering CBS, NBC, and The CW with Adults 18-34.
- Univision’s “Imperio de Mentiras” delivered 1.4 million Total Viewers 2+, 504,000 Adults 18-49 and 179,000 Adults 18-34, positioning Univision ahead of NBC with Adults 18-34 during the weeknight 9 p.m. hour.
- Airing weeknights at 10 p.m., “Dulce Ambición” attracted 1.2 million Total Viewers 2+, 409,000 Adults 18-49 and 134,000 Adults 18-34, positioning Univision ahead of NBC with Adults 18-34. The series also outperformed Telemundo’s “Falsa Identidad II” with double-digit audience advantages among Total Viewers 2+ (+33% adv.).
- On Wednesday night, Univision’s special news coverage “Noticias Univisión Presenta: Primera Noche en la Casa Blanca” attracted 1.3 million Total Viewers 2+, 515,000 Adults 25-54, 487,000 Adults 18-49 and 177,000 Adults 18-34. The news special outperformed CBS’s news special “Celebrating America” (8:30 p.m. to 10:00 p.m.) among Adults 18-34 (+13% adv.). Univision’s news special also outperformed Telemundo’s news special, “Noticias Telemundo Edición Especial: Biden en la Casa Blanca” (8:25 p.m. to 10:00 p.m.) by double-digit margins among Total Viewers 2+ (+47% adv.), Adults 25-54 (+27% adv.), Adults 18-49 (+33% adv.) and Adults 18-34 (+10% adv.).
Source: Nielsen, NPM (01/18/2021-01/24/2021) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
Effective 08/31/2020, Out of Home PPM data is included for Univision, UniMás and participating networks.
