Press Ratings Bulletin

UniMás Reports Week-To-Week Primetime Audience Growth Among Total Viewers 2+ and Adults 18-49

By Univision PR Team

Jan 20, 2021

UniMás Outpaces CBS and Telemundo Among Adults 18-49 and Adults 18-34 on Saturday Night

UniMás’ Weeknight Reality Series, “Desafío Súper Regiones” Tops The CW for Second Consecutive Week in Its Time Slot Among Adults 18-49 and Adults 18-34

UniMás Broadcast Prime Highlights – Week of January 11, 2021 to January 17, 2021

  • UniMás averaged 339,000 Total Viewers 2+, 169,000 Adults 18-49 and 64,000 Adults 18-34 for the entire week during primetime. UniMás grew its primetime audience week-over-week among Total Viewers 2+ (+4% to 339,000) and Adults 18-49 (+10% to 169,000).
  • UniMás outperformed The CW by double-digit margins for the 17th consecutive week during primetime among Adults 18-49 (+41% adv.) and Adults 18-34 (+73% adv.) in the current 2020/2021 season.
  • On Saturday night, UniMás topped ABC (+8% adv.), CBS (+83% adv.) among Adults 18-34 with a movie line-up that included (“Cineplex: Empire State” and “CineNight: Nosotros, los Nobles”). This marked the third consecutive Saturday night that UniMás has outperformed ABC by double-digit margins among Adult 18-34 viewers. UniMás also out-delivered CBS (+2% adv.) among Adults 18-49 as well as Telemundo among Adults 18-34 and Adults 18-49 (+20% adv.) for the entire night. The movie line-up delivered audience growth to the network’s 7:00 p.m. to 11:00 p.m. time slot week-over-week among Total Viewers 2+ (+38% to 585,000), Adults 18-49 (+36% to 281,000) and Adults 18-34 (+8% to 106,000). The line-up also increased the time period year-over-year among Total Viewers 2+ (+20% to 585,000) and Adults 18-49 (+9% to 281,000).
  • On Sunday night, UniMás also outperformed The CW among Total Viewers 2+ (+2% adv.), Adults 18-49 (+61% adv.) and Adults 18-34 (+150% adv.) with a movie line-up that included (“Cineplex: Trapped in Paradise” and “CineMás: Point Break”). This marked the 20th straight Sunday night that UniMás has out-delivered The CW among Adults 18-49 and Adults 18-34 and the ninth consecutive Sunday night among Total Viewers 2+. Additionally, UniMás’ “Cineplex: Trapped in Paradise” outperformed the season two premiere of The CW’s “Batwoman” head-to-head in the 8 p.m. hour among Adults 18-49 (+6% adv.) and Adults 18-34 (+89% adv.).
  • UniMás’ weeknight reality competition series, “Desafío Súper Regiones” delivered week-over-week audience growth among Total Viewers 2+ (+8% to 298,000), Adults 18-49 (+22% to 155,000) and Adults 18-34 (+11% to 61,000). The reality series bested The CW in the Monday to Friday 8 p.m. to 10 p.m. time period for the second consecutive week among Adults 18-49 (+29% adv.) and Adults 18-34 (+61% adv.).
  • UniMás’ 10 p.m. novela series “La Bella y Las Bestias” attracted 206,000 Total Viewers 2+, 98,000 Adults 18-49 and 36,000 Adults 18-34. The novela series increased its audience by double-digit margins week-over-week among Total Viewers 2+ (+23%), Adults 18-49 (+24%) and Adults 18-34 (+20%).
  • UniMás attracted more Total Viewers 2+ (+14% adv.), Adults 18-49 (+43% adv.) and Adults 18-34 (+25% adv.) than the combined audience of Azteca, Estrella TV and TeleXitos during primetime.

Source: Nielsen, NPM (01/11/2021-01/17/2021) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
Effective 08/31/2020, Out of Home PPM data is included for UniMás and participating networks.

Related Articles

Press

TelevisaUnivision noquea a la competencia

Press

Mi secreto estrena líder en su barra de horario

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading