Univision is No. 1 Spanish-Language Network in Primetime for the 13th Consecutive Week in the Current 2020/2021 Season With Double-Digit Audience Advantages Over Second-Place Across All Key Demos
Univision Broadcast Prime Highlights – Week of December 14, 2020 to December 20, 2020
- With live coverage of the 2020 CONCACAF Champions League Semi-Finals, Univision captured the No. 2 broadcast network ranking on Saturday night, out-delivering ABC, NBC and FOX among Adults 18-34 as well as finished in third-place ahead of NBC and FOX with Adults 18-49. The soccer matchup between Tigres UANL and C.D. Olimpia drew in more Total Viewers 2+ (+9% to 853,000), Adults 18-49 (+29% to 416,000) and Adults 18-34 (+43% to 192,000) to the network’s 8:00 p.m. to 10:00 p.m. time slot from the comparable Saturday last year while also doubled the 18 to 49 and 18 to 34 audience levels week-over-week. Airing from 10:30 p.m. to 12:42 a.m., Los Angeles FC vs. America attracted 1.1 million Total Viewers 2+, 566,000 Adults 18-49 and 245,000 Adults 18-34, making it the third most-watched program on broadcast television with Adults 18-49 and Adults 18-34. The sports event also drove Univision to a first-place finish on Spanish-language television with double-to-triple digit audience advantages over Telemundo for the entire night among Total Viewers 2+ (+18% adv.), Adults 18-49 (+70% adv.) and Adults 18-34 (+109% adv.).
- For the entire week, Univision finished as the fifth most-watched broadcast network in primetime, ahead of The CW with 1.3 million Total Viewers 2+, 490,000 Adults 18-49 and 202,000 Adults 18-34.
- Univision outperformed one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on every single night last week among Adults 18-34 and on four out of seven nights among Adults 18-49.
- Univision ranked as the No. 1 Spanish-language network during primetime for the thirteenth consecutive week in the current 2020/2021 season with double-digit audience advantages over Telemundo among Total Viewers 2+ (+48% adv.), Adults 18-49 (+49% adv.) and Adults 18-34 (+66% adv.).
- Univision’s “Vencer el Desamor” delivered 1.8 million Total Viewers 2+, 660,000 Adults 18-49 and 292,000 Adults 18-34 and made it a top-rated broadcast network in the weeknight 8 p.m. hour, out-delivering CBS, NBC and The CW with Adults 18-34. The series increased its audience week-over-week among Total Viewers 2+ (+9%), Adults 18-49 (+5%) and Adults 18-34 (+4%) and averaged two to three times the audience levels of the first hour of Telemundo’s “El Domo del Dinero” across all three key demographics.
- Airing weeknights at 9 p.m., “Imperio de Mentiras” attracted 1.3 million Total Viewers 2+, 479,000 Adults 18-49 and 181,000 Adults 18-34 and positioned Univision ahead of CBS and The CW with Adults 18-34. The series also outperformed Telemundo’s “Todo Por Mi Hija” head-to-head in the Monday through Friday 9:00 p.m. to 10:00 p.m. time slot among Adults 18-34 (+3% adv.).
- Univision’s “Dulce Ambicion” averaged 1.3 million Total Viewers 2+, 450,000 Adults 18-49 and 140,000 Adults 18-34 and propelled the network to the No. 1 ranking on Spanish-language television in the weeknight 10 p.m. hour with double-digit audience advantages over Telemundo’s “Falsa Identidad II” among Total Viewers 2+ (+82% adv.), Adults 18-49 (+55% adv.) and Adults 18-34 (+32% adv.).
- On every single weeknight last week, Univision’s “Vencer el Desamor,” “Imperio de Mentiras” and “Dulce Ambicion” ranked within the top 5 programs on broadcast television, delivering more Adult 18-34 viewers than first-run episodes of ABC’s “For Life;” CBS’ “Mom,” “Star Trek: Discovery” and “The Unicorn;” FOX’s “LA’s Finest” and “Next” as well as The CW’s “Devils,” “Swamp Thing,” “Tell Me A Story” and “The Outpost.”
- Sunday night’s two-hour special broadcast of “Enamorandónos” attracted 1.1 million Total Viewers 2+, 388,000 Adults 18-49 and 187,000 Adults 18-34 and positioned Univision ahead of FOX and The CW in the 8:00 p.m. to 10:00 p.m. time slot across all three demographics. “Enamorandónos” delivered double-digit audience growth in the last hour compared to the first hour among Total Viewers 2+ (+15%), Adults 18-49 (+43%) and Adults 18-34 (+62%) and averaged more Total Viewers 2+ (+18%), Adults 18-49 (+23%) and Adults 18-34 (+46%) compared to its previous special airing on September 27, 2020.
Source: Nielsen, NPM (12/14/2020-12/20/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
Effective 08/31/2020, Out of Home PPM data is included for Univision, UniMas and participating networks.
