Press Ratings Bulletin

2020 Liga MX Finals Score on Thursday and Sunday Night, Drives Univision to Victory Over ABC and CBS in Key Demos

By Univision PR Team

Dec 15, 2020

Univision Tops CBS and NBC By Double-Digit Margins During Weeknight Primetime Among Adults 18-34

Univision Broadcast Prime Highlights – Week of December 7, 2020 to December 13, 2020

  • On Thursday night, live action of the first leg of the 2020 Liga MX final between UNAM and Leon made Univision the No. 2 broadcast network among Adults 18-49 and Adults 18-34, outperforming ABC, CBS, NBC and The CW during the 9:30 p.m. to 12:00 a.m. time slot. The soccer match averaged 1.7 million Total Viewers 2+, 875,000 Adults 18-49 and 350,000 Adults 18-34, marking the 5th most watched soccer game on any network and in any language in 2020 among Adults 18-49. The match also finished among the top 5 most-watched programs on broadcast television with Adults 18-49 and Adults 18-34. The Liga MX showdown delivered double-to-triple digit audience growth week-over-week to the network’s 9:30 p.m. to 12:00 a.m. time period among Total Viewers 2+ (+39%), Adults 18-49 (+81%) and Adults 18-34 (+106%). The game also increased the network’s time period by double-digits year-over-year among Total Viewers 2+ (+47%), Adults 18-49 (+90%) and Adults 18-34 (+90%). The soccer match positioned Univision as the No. 1 Spanish-language network, out-delivering Telemundo with double-to-triple digit audience advantages among all key demos during the 9:30 p.m. to 12:00 a.m. time slot.
  • On Sunday night, live coverage of the second leg of the 2020 Liga MX final featuring Leon vs. UNAM positioned Univision as the No. 2 broadcast network, out-delivering ABC, CBS, FOX and The CW among Adults 18-49 and Adults 18-34 during the 9:00 p.m. to 11:45 p.m. time slot. The soccer game also topped ABC, FOX and The CW among Total Viewers 2+ in the time period. The final showdown between Leon and UNAM delivered 2.4 million Total Viewers 2+, 1.3 million Adults 18-49 and 552,000 Adults 18-34, marking the 2nd most-watched soccer match on any network and in any language in 2020 among Adults 18-49 and Adults 18-34. The game increased the network’s the 9:00 p.m. to 11:45 p.m. time slot by triple-digit margins week-over-week and year-over-year among all key demos. The final leg also positioned Univision as the No. 1 Spanish-language network, topping Telemundo across all key demos.
  • Univision delivered double-digit primetime audience growth year-over-year among Total Viewers 2+ (+20% to 1.4 million), Adults 18-49 (+25% to 573,000) and Adults 18-34 (+29% to 243,000) for the third consecutive week.
  • For the entire week, Univision finished as the fourth most-watched broadcast network during primetime, out-delivering CBS and The CW with 243,000 Adults 18-34 as well as the fifth largest broadcast network, ahead of The CW with 1.4 million Total Viewers 2+ and 573,000 Adults 18-49.
  • Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights last week among Adults 18-34.
  • Univision finished as the No. 1 Spanish-language network in primetime for the twelfth consecutive week in the current 2020/2021 season with double-digit audience advantages over Telemundo among Total Viewers 2+ (+34% adv.), Adults 18-49 (+45% adv.) and Adults 18-34 (+69% adv.).
  • Univision delivered weeknight primetime audience growth among Total Viewers 2+ (+2% to 1.4 million), Adults 18-49 (+4% to 582,000) and Adults 18-34 (+11% to 248,000) week-over-week. Univision also increased its weeknight primetime audience by double-digit margins year-over-year among Total Viewers 2+ (+15%), Adults 18-49 (+14%) and Adults 18-34 (+11%). Univision topped CBS (+33% adv.) and NBC (+25% adv.) by double-digits among Adults 18-34 in the Monday to Friday 8 p.m. to 11 p.m. time slot. This marks the sixth straight week that Univision has bested CBS among the Adult 18-34 demographic during weeknight primetime. Univision also ranked as the No. 1 Spanish-language network for the twelfth consecutive week in the current 2020/2021 season during the Monday through Friday 8 p.m. to 11 p.m. time period, out-delivering Telemundo by double-digit margins among Total Viewers 2+ (+41% adv.), Adults 18-49 (+48% adv.) and Adults 18-34 (+71% adv.).
    • At 8 p.m., “Vencer el Desamor” delivered 1.6 million Total Viewers 2+, 630,000 Adults 18-49 and 280,000 Adults 18-34. In comparison to the same week in 2019, the series delivered double-digit audience growth to the network’s 8 p.m. to 9 p.m. time period among Total Viewers 2+ (+25%), Adults 18-49 (+22%) and Adults 18-34 (+18%). The series made Univision the No. 3 broadcast network, ahead of CBS (+30% adv.) and NBC (+9% adv.) in the weeknight 8 p.m. hour with Adults 18-34. This marks the second consecutive week that Univision’s “Vencer el Desamor” bested CBS in the 8 p.m. hour among Adults 18-34. The program also outperformed Telemundo by triple-digit margins among all key demos, positioning Univision as the No. 1 Spanish-language network during the Monday to Friday 8 p.m. to 9 p.m. time slot.
    • At 9 p.m., “Imperio de Mentiras” averaged 1.3 million Total Viewers 2+, 521,000 Adults 18-49 and 226,000 Adults 18-34 for the entire week. The program increased its audience week-over-week among Total Viewers 2+ (+2%), Adults 18-49 (+2%) and Adults 18-34 (+11%), marking the second consecutive week of audience gains. Versus the same week in 2019, the program delivered audience growth to the network’s 9 p.m. to 10 p.m. time slot among Total Viewers 2+ (+10%) and Adults 18-49 (+4%). “Imperio de Mentiras” drove Univision to a third-place finish on broadcast television in the 9 p.m. hour, out-delivering CBS (+26% adv.) and NBC (+14% adv.) by double-digit margins among Adults 18-34. This marks the second straight week that the novela series out-delivered CBS in the 9 p.m. hour with Adult 18-34 viewers. The series also made Univision the No. 1 Spanish-language network in the time period, topping Telemundo by double-digit margins among Adults 18-34 (+28%adv.).
    • At 10 p.m., “Dulce Ambición” attracted 1.2 million Total Viewers 2+, 473,000 Adults 18-49 and 181,000 Adults 18-34. The series positioned Univision as the No. 3 broadcast network, topping CBS (+10% adv.) and NBC (+28% adv.) by double-digits in the 10 p.m. hour among Adult 18-34 viewers. This marks the second consecutive week that Univision’s “Dulce Ambición” outperformed CBS in the 10 p.m. hour among Adults 18-34. The program also drove Univision to a first-place finish on Spanish-language television, out-delivering Telemundo with double-digit audience advantages among Total Viewers 2+ (+46% adv.), Adults 18-49 (+25% adv.) and Adults 18-34 (+18% adv.) in the time slot.
  • Univision’s weeknight series, “Vencer el Desamor,” “Imperio de Mentiras” and “Dulce Ambición” drew in more Adults 18-34 than first-run episodes of ABC’s “For Life;” CBS’s “Blue Bloods,” “All Rise,” “NCIS: New Orleans,” “Magnum P.I.” and “Star Trek: Discovery;” NBC’s “Transplant” and “Nurses;” FOX’s “Cosmos: Possible Worlds” as well as The CW’s “Devils,” “Pandora,” “The Outpost,” “Swamp Thing” and “Tell Me a Story.”
  • Univision’s “Aquí y Ahora” increased its audience by double-digit margins week-over-week among Total Viewers 2+ (+34% to 1.1 million), Adults 18-49 (+36% to 431,000) and Adults 18-34 (+24% to 166,000). Compared to the same night in 2019, the program also averaged more Adults 18-49 (+2%) and Adults 18-34 (+11%) to the network’s 7:00 p.m. to 8:00 p.m. time slot. The primetime news magazine also averaged more Total Viewers 2+, Adults 18-49 and Adults 18-34 than Telemundo’s entire primetime movie line-up (“Tomb Raider” and “Precious Cargo.”)
  • Saturday’s broadcast of the eighth annual fundraising special “Teleton USA” averaged 470,000 Total Viewers 2+ during primetime.

Source: Nielsen, NPM (12/07/2020-12/13/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
Effective on 08/31/2020, Out of Home PPM data is included for Univision, UniMás and participating networks.

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