Reality Series “Enamorándonos” Delivers Highest-Rated Weekly Performance Since Return Among Total Viewers 2+, Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights – Week of November 30, 2020 to December 6, 2020
- UniMás delivered week-over-week audience growth for the third consecutive week in primetime among Total Viewers 2+ (+5% to 534,000).
- UniMás outperformed The CW during primetime for the eleventh consecutive week in the current 2020/2021 season among Adults 18-49 (+86% adv.) and Adults 18-34 (+154% adv.). UniMás also topped The CW in primetime for the 46th and 49th consecutive week in 2020 thus far among Adults 18-49 and Adults 18-34, respectively.
- UniMás’ weeknight 8 p.m. reality series, “Enamorándonos” reported week-over-week audience growth among Total Viewers 2+ (+8% to 683,000) and Adults 18-49 (+5% to 287,000) for the fourth consecutive week. The weeknight reality series also delivered week-over-week audience growth among Adults 18-34 (+6% to 129,000), marking the second consecutive week. Last week marked ”Enamorandonos” highest-rated weekly performance since its return on September 14th, 2020 with Total Viewers 2+, Adults 18-49 and Adults 18-34. “Enamorandonos” also attracted more Total Viewers 2+ (+12%), Adults 18-49 (+5%) and Adults 18-34 (+22%) to the Monday to Friday 8 p.m. to 10 p.m. time period year-over-year.
- “Enamorándonos” positioned UniMás ahead of The CW in the Monday to Friday 8 p.m. to 10 p.m. time period with double-to-triple-digit audience advantages among Total Viewers 2+ (+18% adv.), Adults 18-49 (+120% adv.) and Adults 18-34 (+244% adv.).
- The weeknight reality series drew in more Adults 18-49 than first-run episodes of FOX’s “Next,” CBS’ “Star Trek: Discovery” and CW’s “Swamp Thing,” “Tell Me A Story,” “Devils” and “Coroner” and more Adult 18-34 viewers than first-run episodes of FOX’s “Filthy Rich,” “LA’s Finest” and “Next,” ABC’s “For Life,” CBS’ “Unicorn” and “Star Trek: Discovery,” NBC’s “Dateline” as well as The CW’s “Swamp Thing,” “Tell Me a Story,” “Devils” and “Coroner.”
- For the second consecutive week, “Enamorandonos” delivered more Adults 18-34 (+12% adv.) than Telemundo’s 7 p.m. competition reality series “El Domo del Dinero.”
- On Sunday night, UniMás outperformed The CW by double-to-triple-digit margins among Total Viewers 2+ (+56% adv.), Adults 18-49 (+183% adv.) and Adults 18-34 (+161% adv.) with a movie line-up that included (“Cineplex: The Bank Job” and “CineMas: Four Brothers.”). This marked the fourteenth consecutive Sunday night that UniMás has outperformed The CW among Adults 18-49 and Adults 18-34 and the third consecutive Sunday night that UniMás out delivered The CW across Total Viewers 2+.
- UniMás out-delivered the combined audience of Azteca, Estrella TV and TeleXitos for the entire week during primetime with triple-digit audience advantages among Total Viewers 2+ (+414% adv.), Adults 18-49 (+451% adv.) and Adults 18-34 (+556% adv.).
Source: Nielsen, NPM (11/30/2020-12/06/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
Effective 08/31/2020, Out of Home PPM data is included for UniMás and participating networks.
