Reality Series “Enamorándonos” Delivers Highest-Rated Weekly Performance Since Return Among Total Viewers 2+, Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights – Week of November 23, 2020 to November 29, 2020
- UniMás delivered week-over-week audience growth for the second consecutive week in primetime among Total Viewers 2+ (+4% to 510,000) and Adults 18-49 (+4% to 234,000).
- UniMás outperformed The CW during primetime for the tenth consecutive week in the current 2020/2021 season among Adults 18-49 (+88% adv.) and Adults 18-34 (+111% adv.). UniMás also topped The CW in primetime for the 45th and 48th consecutive week in 2020 year-to-date among Adults 18-49 and Adults 18-34, respectively.
- UniMás’ weeknight 8 p.m. reality series, “Enamorándonos” delivered week-over-week audience growth among Total Viewers 2+ (+2% to 631,000) and Adults 18-49 (+7% to 273,000) for the third consecutive week. The reality series also delivered double-digit audience growth among Adults 18-34 (+12% to 122,000). This marked its highest-rated weekly performance since its return on September 14th, 2020 with Total Viewers 2+, Adults 18-49 and Adults 18-34. The reality series delivered double-digit audience growth to the network’s Monday to Friday 8 p.m. to 10 p.m. time period year-over-year among Total Viewers 2+ (+30%), Adults 18-49 (+28%) and Adults 18-34 (+22%).
- “Enamorándonos” positioned UniMás ahead of The CW in the Monday to Friday 8 p.m. to 10 p.m. time period with double-to-triple-digit audience advantages among Total Viewers 2+ (+10% adv.), Adults 18-49 (+94% adv.) and Adults 18-34 (+136% adv.).
- The reality series drew in more Adult 18-34 viewers than first-run episodes of FOX’s “Filthy Rich,” “Cosmos” and “Next” as well as The CW’s “Gilmore Girls” and “World’s Funniest Animals” and delivered more Adults 18-49 (+9% adv.) and Adults 18-34 (+6% adv.) than Telemundo’s 7 p.m. competition reality show “El Domo del Dinero.”
- On Sunday night, UniMás outperformed The CW by double-to-triple-digit margins among Total Viewers 2+ (+88% adv.), Adults 18-49 (+302% adv.) and Adults 18-34 (+425% adv.) with a movie line-up that included (“Cineplex: Max Payne” and “CineMas: The Man From U.N.C.L.E.”). This marked the thirteenth consecutive Sunday night that UniMás has outperformed The CW among Adults 18-49 and Adults 18-34.
- UniMás out-delivered the combined audience of Azteca, Estrella TV and TeleXitos for the entire week during primetime with triple-digit audience advantages among Total Viewers 2+ (+445% adv.), Adults 18-49 (+544% adv.) and Adults 18-34 (+592% adv.).
Source: Nielsen, NPM (11/23/2020-11/29/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Effective 08/31/2020, Out of Home PPM data is included for UniMás and participating networks.
