Press Ratings Bulletin

Univision Delivers Double-Digit Primetime Audience Growth Among Total Viewers 2+, Adults 18-49 and Adults 18-34

By Univision PR Team

Nov 10, 2020

Univision is No. 1 on Spanish-Language Television in Primetime for Seventh Consecutive Week Across All Key Demos During the Current 2020/2021 Broadcast Season

Univision Broadcast Prime Highlights – Week of November 2, 2020 to November 8, 2020

  • Univision delivered double-digit week-over-week primetime audience growth among Total Viewers 2 (+18% to 1.3 million), Adults 18-49 (+29% to 555,000) and Adults 18-34 (+27% to 233,000). Univision also increased its audience during primetime from the comparable week last year among Total Viewers 2+ (+12%), Adults 18-49 (+10%) and Adults 18-34 (+12%).
  • For the entire week, Univision finished as the fifth most-watched broadcast network during primetime, outperforming The CW with 1.3 million Total Viewers 2+, 555,000 Adults 18-49 and 233,000 Adults 18-34.
  • Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five out of seven nights last week among Adults 18-34.
  • Univision ranked as the No. 1 Spanish-language network in primetime for the seventh consecutive week in the current 2020/2021 season, out-delivering Telemundo among Total Viewers 2+ (+24% adv.), Adults 18-49 (+35% adv.) and Adults 18-34 (+41% adv.).
  • On Monday night, Univision’s “Médicos, Línea de Vida” finale attracted 1.8 million Total Viewers 2+, 725,000 Adults 18-49 and 343,000 Adults 18-34, positioning Univision ahead of CBS, FOX and The CW in the 8 p.m. hour with Adults 18-34 and outperformed FOX and The CW among Adults 18-49 and Total Viewers 2+. The finale also made Univision the No. 1 Spanish-language network in the 7:00 p.m. to 9:00 p.m. time slot and for the entire night with double-to-triple digit audience advantages over Telemundo among Total Viewers 2+, Adults 18-49 and Adults 18-34.
  • “Imperio de Mentiras” averaged 1.3 million Total Viewers 2+, 510,000 Adults 18-49 and 208,000 Adults 18-34. The novela positioned Univision ahead of Telemundo’s “Todo Por Mi Hija” during the weeknight 9 p.m. hour with double-digit advantages among Adults 18-49 (+11% adv.) and Adults 18-34 (+33% adv.).
  • Univision’s “Dulce Ambición” delivered 1.1 million Total Viewers 2+, 414,000 Adults 18-49 and 151,000 Adults 18-34. The novela delivered week-over-week audience growth among Adults 18-49 (+5%) and outperformed Telemundo’s “Falsa Identidad II” during the weeknight 10 p.m. hour with double-digit advantages among Total Viewers 2+ (+38% adv.), Adults 18-49 (+44% adv.) and Adults 18-34 (+35% adv.).
  • On Tuesday night, Univision’s special live news coverage of the 2020 presidential election, “Destino 2020 Presenta: La Gran Noche” attracted 1.9 million Total Viewers 2+, 405,000 Adults 18-34, 948,000 Adults 18-49 and 985,000 Adults 25-54. The telecast increased its audience in the last hour compared to the first hour among Total Viewers 2+ (+5%), Adults 18-49 (+6%) and Adults 25-54 (+11%). It also delivered more Total Viewers 2+ (+27% adv.), Adults 18-34 (+32% adv.), Adults 18-49 (+40% adv.) and Adults 25-54 (+44% adv.) than Telemundo’s special coverage of the 2020 election on this night.
  • On Saturday night the soccer matchups of Tigres UANL vs. Atlas and Cruz Azul vs. UNAM delivered an average audience of 942,000 Total Viewers 2+, 491,000 Adults 18-49 and 210,000 Adults 18-34. The special news program, “Informativo Especial: Destino 2020, Biden” which aired from 8:26 p.m. to 8:59 p.m., averaged 952,000 Total Viewers 2+, 397,000 Adults 18-49 and 168,000 Adults 18-34. This line-up drove Univision to average more Total Viewers 2+ (+51%), Adults 18-49 (+67%) and Adults 18-34 (+64%) to the 8:00 p.m. to 11:00 p.m. time slot from the prior Saturday.
  • On Sunday night, Univision ranked as the No. 1 Spanish-language network for the entire night with double-digit audience advantages over Telemundo among Total Viewers 2+ (+60% adv.) Adults 18-49 (+34% adv.) and Adults 18-34 (+46% adv.). This marked the seventh consecutive Sunday in the current 2020/2021 season that Univision outperformed Telemundo for the entire night among Total Viewers 2+ and the fourth consecutive Sunday among Adults 18-34.
    • “Aquí y Ahora” delivered week-over-week audience gains among Total Viewers 2+ (+10% to 1.2 million) and Adults 18-49 (+3% to 444,000) for the second consecutive week, marking its highest-rated telecast in the current 2020/2021 season.
    • The third telecast of “Tu Cara Me Suena” averaged more Total Viewers 2+ (+44% to 1.4 million), Adults 18-49 (+27% to 489,000) and Adults 18-34 (+29% to 19,000) to the network’s Sunday 8:00 p.m. to 10:00 p.m. time slot compared to the previous week. The reality positioned Univision ahead of Telemundo in the time slot among Total Viewers 2+ (+70% adv.), Adults 18-49 (+35% adv.) and Adults 18-34 (+45% adv.).
    • “Sal y Pimienta” delivered double-digit week-to-week audience growth among Total Viewers 2+ (+49% to 1.0 million), Adults 18-49 (+52% to 352,000) and Adults 18-34 (+68% to 137,000) marking the highest-rated telecast in the current 2020/2021 season among Adults 18-34.

Source: Nielsen, NPM (11/02/2020-11/08/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
Effective on 08/31/2020, Out of Home PPM data is included for Univision, UniMás and participating networks.

Related Articles

Press

TelevisaUnivision: la favorita de la afición mexicana para seguir a la Selección en el Mundial de Qatar

Press

TelevisaUnivision golea a la competencia en los partidos del Mundial transmitidos ayer

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading