Press Ratings Bulletin

UniMás Kicks Off 2020/2021 Season With Double-Digit Year-Over-Year Primetime Audience Growth Across All Key Demos

By Univision PR Team

Sep 29, 2020

“Enamorándonos” Continues Its Momentum, Increases Time Period By Double-Digit Margins Among All Key Demos, Tops The CW By Double-To-Triple Digits Among Adults 18-49 and Adults 18-34

UniMás Broadcast Prime Highlights – Week of September 21, 2020 to September 27, 2020

  • In the first week of the 2020/2021 season, UniMás delivered double-digit primetime audience growth week-over-week among Adults 18-49 (+10% to 194,000). UniMás also grew its primetime audience by double-digits year-over-year among Total Viewers 2+ (+55% to 443,000), Adults 18-49 (+49% to 194,000) and Adults 18-34 (+39% to 75,000), marking the second consecutive week of double-digit audience growth. UniMás outperformed The CW by double-digits during primetime among Adults 18-49 (+53% adv.) and Adults 18-34 (+88% adv.), marking the 36th and 41st consecutive week that it has topped The CW with Adults 18-49 and Adults 18-34, respectively.
  • UniMás’ weeknight 8 p.m. reality series, “Enamorándonos” increased its audience by double-digits week-over-week among Total Viewers 2+ (+14% to 490,000), Adults 18-49 (+24% to 204,000) and Adults 18-34 (+48% to 90,000), marking the series’ second consecutive week of double-digit audience gains. Versus the prior four weeks average, the program delivered double-digit audience growth to the network’s Monday to Thursday 8 p.m. to 10 p.m. time period among Total Viewers 2+ (+56%), Adults 18-49 (+41%) and Adults 18-34 (+67%). The reality series also delivered double-digit audience growth to the time slot year-over-year among Total Viewers 2+ (+84%), Adults 18-49 (+73%) and Adults 18-34 (+91%). UniMás’ “Enamorándonos” bested The CW in the Monday to Thursday 8 p.m. to 10 p.m. time period with double-to-triple digit audience advantages among Adults 18-49 (+44% adv.) and Adults 18-34 (+100% adv.).
  • In its final week, UniMás’ weeknight 10 p.m. reality competition series, “Guerreros” attracted 267,000 Total Viewers 2+, 130,000 Adults 18-49 and 57,000 Adults 18-34. The series increased its Adult 18-49 audience week-over-week by +8%. Compared to the prior four weeks average, the series delivered double-digit audience growth to the network’s Monday to Thursday 10 p.m. to 12 a.m. time period among Total Viewers 2+ (+41%), Adults 18-49 (+54%) and Adults 18-34 (+49%). The program also increased the network’s Monday to Thursday 10 p.m. to 12 a.m. time slot year-over-year by double-to-triple digits among Total Viewers 2+, Adults 18-49 and Adults 18-34.
  • UniMás’ Friday night movie presentation, “Cineplex: Unknown” averaged 323,000 Total Viewers 2+, 176,000 Adults 18-49 and 55,000 Adults 18-34. The movie increased its audience throughout its airing with double-digit gains in the last hour compared to the first hour among Total Viewers 2+ (+27%), Adults 18-49 (+40%) and Adults 18-34 (+59%). The film delivered double-to-triple digit audience growth to the network’s Friday 8 p.m. to 10 p.m. time slot week-over-week among Total Viewers 2+ (+53%), Adults 18-49 (+112%) and Adults 18-34 (+38%). The movie also grew the time period year-over-year among Total Viewers 2+ (+19%), Adults 18-49 (+42%) and Adults 18-34 (+2%). UniMás topped The CW in the Friday 8 p.m. to 10 p.m. time period with double-digit audience advantages among Adults 18-49 (+39% adv.) and Adults 18-34 (+53% adv.).
  • On Saturday night, UniMás bested Telemundo by double-digit margins among Total Viewers 2+ (+20% adv.) with a movie line-up that included (“CineNight: Shooter” and “CineNight: The Last Castle”). The line-up increased the network’s 6 p.m. to 11 p.m. time slot by double-digits week-over-week among Total Viewers 2+ (+34% to 584,000) and Adults 18-49 (+24% to 212,000). The movie line-up also delivered double-digit audience growth to the time period year-over-year among Total Viewers 2+ (+31% to 584,000).
  • On Sunday night, UniMás out-delivered The CW by triple-digit margins among Adults 18-49 and Adults 18-34 and by +2% among Total Viewers 2+ with a movie line-up that included (“Cineplex: Maze Runner 2: The Scorch Trials” and “CineMás: Surrogates”). This marks the fourth consecutive Sunday night that UniMás has outperformed The CW among Total Viewers 2+, Adults 18-49 and Adults 18-34. The line-up delivered audience growth to the network’s 6:30 p.m. to 11 p.m. time period year-over-year among Total Viewers 2+ (+38% to 458,000), Adults 18-49 (+30% to 210,000) and Adults 18-34 (+4% to 83,000).
  • UniMás out-delivered the combined audience of Azteca, Estrella TV and TeleXitos for the entire week during primetime with double-to-triple digit audience advantages among Total Viewers 2+ (+93% adv.), Adults 18-49 (+177% adv.) and Adults 18-34 (+134% adv.).

Source: Nielsen, NPM (09/21/2020-09/27/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Effective 08/31/2020, Out of Home PPM data is included for UniMás and participating networks.

Related Articles

Press

TelevisaUnivision Celebrates a Fantastic Year of Sports

Press

Final de futbol femenil mexicano alcanza audiencia histórica

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading